| Measuring consumer involvement profiles G Laurent, JN Kapferer Journal of marketing research 22 (1), 41-53, 1985 | 4430 | 1985 |
| A benefit congruency framework of sales promotion effectiveness P Chandon, B Wansink, G Laurent Journal of marketing 64 (4), 65-81, 2000 | 2873 | 2000 |
| Consumer involvement profiles: a new and practical approach to consumer involvement JN Kapferer, G Laurent HAL Post-Print, 1985 | 783 | 1985 |
| Consumer segments based on attitudes toward luxury: Empirical evidence from twenty countries B Dubois, S Czellar, G Laurent Marketing letters 16, 115-128, 2005 | 756 | 2005 |
| Further evidence on the consumer involvement profile: five antecedents of involvement JN Kapferer, G Laurent Psychology & marketing 10 (4), 347-355, 1993 | 504 | 1993 |
| Why do older consumers buy older brands? The role of attachment and declining innovativeness R Lambert-Pandraud, G Laurent Journal of Marketing 74 (5), 104-121, 2010 | 462 | 2010 |
| Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations R Lambert-Pandraud, G Laurent, E Lapersonne Journal of marketing 69 (2), 97-113, 2005 | 453 | 2005 |
| CONSUMERS'INVOLVEMENT PROFILE: NEW EMPIRICAL RESULTS. JN Kapferer, G Laurent Advances in consumer research 12 (1), 1985 | 421 | 1985 |
| Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries JN Kapferer, G Laurent Journal of business research 69 (1), 332-340, 2016 | 418 | 2016 |
| The underlying structure of brand awareness scores G Laurent, JN Kapferer, F Roussel Marketing Science 14 (3_supplement), G170-G179, 1995 | 330 | 1995 |
| Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation” JL Chandon, G Laurent, P Valette-Florence Journal of Business Research 69 (1), 299-303, 2016 | 287 | 2016 |
| The Functions of Luxury: A Situational Approach to Excursionism. B Dubois, G Laurent Advances in consumer research 23 (1), 1996 | 248 | 1996 |
| Consideration sets of size one: An empirical investigation of automobile purchases E Lapersonne, G Laurent, JJ Le Goff International Journal of research in Marketing 12 (1), 55-66, 1995 | 226 | 1995 |
| La sensibilité aux marques: un nouveau concept pour gérer les marques JN Kapferer, G Laurent Fondation Jours de France pour la recherche en publicité, 1983 | 218 | 1983 |
| Les profils d'implication G Laurent, JN Kapferer Recherche et Applications en Marketing (French Edition) 1 (1), 41-57, 1986 | 202 | 1986 |
| Decision making and brand choice by older consumers C Cole, G Laurent, A Drolet, J Ebert, A Gutchess, R Lambert-Pandraud, ... Marketing Letters 19, 355-365, 2008 | 179 | 2008 |
| Engineering hedonic attributes to generate perceptions of luxury: Consumer perception of an everyday sound T Lageat, S Czellar, G Laurent Marketing Letters 14, 97-109, 2003 | 154 | 2003 |
| Cognition, persuasion and decision making in older consumers C Yoon, G Laurent, HH Fung, R Gonzalez, AH Gutchess, T Hedden, ... Marketing Letters 16, 429-441, 2005 | 129 | 2005 |
| Luxury possessions and practices: an empirical scale B Dubois, G Laurent ACR European Advances, 1995 | 126 | 1995 |
| Consumers' immediate memory for prices M Vanhuele, G Laurent, X Dreze Journal of Consumer Research 33 (2), 163-172, 2006 | 108 | 2006 |