| Beyond nudges: Tools of a choice architecture EJ Johnson, SB Shu, BGC Dellaert, C Fox, DG Goldstein, G Häubl, ... Marketing letters 23, 487-504, 2012 | 1258 | 2012 |
| The effect of mere touch on perceived ownership J Peck, SB Shu Journal of consumer Research 36 (3), 434-447, 2009 | 1158 | 2009 |
| Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect SB Shu, J Peck Journal of Consumer Psychology 21 (4), 439-452, 2011 | 574 | 2011 |
| Evolution of consumption: A psychological ownership framework CK Morewedge, A Monga, RW Palmatier, SB Shu, DA Small Journal of Marketing 85 (1), 196-218, 2021 | 335 | 2021 |
| Procrastination of enjoyable experiences SB Shu, A Gneezy Journal of Marketing Research 47 (5), 933-944, 2010 | 234 | 2010 |
| Caring for the commons: Using psychological ownership to enhance stewardship behavior for public goods J Peck, CP Kirk, AW Luangrath, SB Shu Journal of Marketing 85 (2), 33-49, 2021 | 220 | 2021 |
| When and how aesthetics influences financial decisions C Townsend, SB Shu Journal of Consumer Psychology 20 (4), 452-458, 2010 | 180 | 2010 |
| Psychological ownership and consumer behavior J Peck, SB Shu Springer, 2018 | 149 | 2018 |
| The rule of three: How the third event signals the emergence of a streak KA Carlson, SB Shu Organizational Behavior and Human Decision Processes 104 (1), 113-121, 2007 | 130 | 2007 |
| Life expectancy as a constructed belief: Evidence of a live-to or die-by framing effect JW Payne, N Sagara, SB Shu, KC Appelt, EJ Johnson Journal of Risk and Uncertainty 46, 27-50, 2013 | 118 | 2013 |
| When three charms but four alarms: Identifying the optimal number of claims in persuasion settings SB Shu, KA Carlson Journal of marketing 78 (1), 127-139, 2014 | 111 | 2014 |
| Consumer decisions with artificially intelligent voice assistants BGC Dellaert, SB Shu, TA Arentze, T Baker, K Diehl, B Donkers, NJ Fast, ... Marketing Letters 31, 335-347, 2020 | 108 | 2020 |
| The role of perceived effectiveness on the acceptability of choice architecture HM Bang, SB Shu, EU Weber Behavioural Public Policy 4 (1), 50-70, 2020 | 82 | 2020 |
| Future‐biased search: the quest for the ideal SB Shu Journal of Behavioral Decision Making 21 (4), 352-377, 2008 | 64 | 2008 |
| Consumer preferences for annuity attributes: Beyond net present value SB Shu, R Zeithammer, JW Payne Journal of Marketing Research 53 (2), 240-262, 2016 | 61 | 2016 |
| The connections between affect and decision making: Nine resulting phenomena Y Rottenstreich, S Shu Blackwell handbook of judgment and decision making, 444-463, 2004 | 61 | 2004 |
| Using insights from behavioral economics and social psychology to help patients manage chronic diseases BK Mogler, SB Shu, CR Fox, NJ Goldstein, RG Victor, JJ Escarce, ... Journal of general internal medicine 28, 711-718, 2013 | 58 | 2013 |
| Are centers for disease control and prevention guidelines for preexposure prophylaxis specific enough? Formulation of a personalized HIV risk score for pre-exposure prophylaxis … MR Beymer, RE Weiss, CA Sugar, LB Bourque, GC Gee, DE Morisky, ... Sexually transmitted diseases 44 (1), 49-57, 2017 | 54 | 2017 |
| Reference price and scarcity appeals and the use of multiple influence strategies in retail newspaper advertising DJ Howard, SB Shu, RA Kerin Social Influence 2 (1), 18-28, 2007 | 46 | 2007 |
| The benefits of emergency reserves: Greater preference and persistence for goals that have slack with a cost MA Sharif, SB Shu Journal of Marketing Research 54 (3), 495-509, 2017 | 42 | 2017 |
