| Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation GF Gebhardt, GS Carpenter, JF Sherry Jr Journal of marketing 70 (4), 37-55, 2006 | 761 | 2006 |
| Market Intelligence Dissemination Practices J Gebhardt, GF, Farrelly, FJ, & Conduit Journal of Marketing 83 (3), 72–90, 2019 | 86 | 2019 |
| Cognitive segmentation: Modeling the structure and content of customers' thoughts FA Carrillat, RJ Riggle, WB Locander, GF Gebhardt, JM Lee Psychology & Marketing 26 (6), 479-506, 2009 | 21 | 2009 |
| Social justice in marketing: Fairness, satisfaction and customer lifetime value GF Gebhardt Marketing Science Institute, Special Report, January, 2008 | 11 | 2008 |
| A Market-Based Procedure for Assessing and Improving Content Validity GF Gebhardt, FA Carrillat, RJ Riggle, WB Locander Customer Needs and Solutions, 1-23, 2019 | 7 | 2019 |
| Resurgence: The four stages of market-focused reinvention GS Carpenter, GF Gebhardt, JF Sherry Jr St. Martin's Press, 2014 | 4 | 2014 |
| Market orientation GF Gebhardt Handbook of marketing strategy, 2012 | 4 | 2012 |
| Price skimming paradoxes GF Gebhardt Advances in Consumer Research 33, 242, 2006 | 4 | 2006 |
| Yes, Virginia, we Do ethnography in business schools GF Gebhardt Accessed August 16, 2015 | 3 | 2015 |
| Creating the market-oriented firm: A longitudinal qualitative study of organizational transformations GF Gebhardt Northwestern University, 2004 | 1 | 2004 |
| An Open Letter about EPIC and Homophobia GF Gebhardt https://www.epicpeople.org/open-letter-epic2017/, 2018 | | 2018 |
| A Turnaround Is a Lot Like Baking a Cake GS Carpenter, GF Gebhardt, JF Sherry Jr Business Week, 2014 | | 2014 |
| CULTURAL CO-CONSUMPTION: 21 CONVERSATIONS ABOUT THE PEOPLE WE CONSUME WITH. GF Gebhardt, PA Swindle Advances in Consumer Research 34, 2007 | | 2007 |
