| Idleness aversion and the need for justifiable busyness CK Hsee, AX Yang, L Wang Psychological Science 21 (7), 926-930, 2010 | 193 | 2010 |
| The smile-seeking hypothesis: How immediate affective reactions motivate and reward gift giving AX Yang, O Urminsky Psychological Science 29 (8), 1221-1233, 2018 | 54 | 2018 |
| The foresight effect: Local optimism motivates consistency and local pessimism motivates variety AX Yang, O Urminsky Journal of Consumer Research 42 (3), 361-377, 2015 | 51 | 2015 |
| Idleness versus busyness AX Yang, CK Hsee Current Opinion in Psychology 26, 15-18, 2019 | 38 | 2019 |
| Eager to help yet reluctant to give: How pro-social effort and pro-social choices diverge AX Yang, CK Hsee, O Urminsky Available at SSRN 2733331, 2014 | 34* | 2014 |
| The supremacy of singular subjectivity: Improving decision quality by removing objective specifications and direct comparisons AX Yang, CK Hsee, Y Liu, L Zhang Journal of Consumer Psychology 21 (4), 393-404, 2011 | 23 | 2011 |
| Obligatory Publicity Increases Charitable Acts AX Yang, CK Hsee Journal of Consumer Research 48 (5), 839-857, 2022 | 21 | 2022 |
| The AB identification survey: Identifying absolute versus relative determinants of happiness AX Yang, CK Hsee, X Zheng Journal of Happiness Studies 13, 729-744, 2012 | 21 | 2012 |
| “Remember me, will you?”: Overusing material gifts for interpersonal memory management AX Yang, M Koo, J Hwang Journal of Consumer Psychology 32 (4), 615-633, 2022 | 13 | 2022 |
| Smile-seeking givers and value-seeking recipients: Why gift choices and recipient preferences diverge AX Yang, O Urminsky Available at SSRN 2733341, 2015 | 10 | 2015 |
| The Agent's Impatience: A Self–Other Decision Model of Intertemporal Choices AX Yang, O Urminsky Journal of Marketing Research 61 (3), 552-570, 2024 | 3 | 2024 |
| Grandfather clause and customer loyalty: Evidence from a quasi-experiment X Zhang, TQ Phan, AX Yang Available at SSRN 3347586, 2019 | 2 | 2019 |
| Material gifts as relationship mnemonics: Why more material gifts are given than wanted? AX Yang, M Koo, J Hwang Advances in Consumer Research 46, 867-868, 2018 | 1 | 2018 |
| Promoting Conspicuous Generosity: Justifying the “Brag” By Removing the Choice A Yang, C Hsee ACR North American Advances, 2017 | 1 | 2017 |
| Sooner Rather than Later? the Implications of delay on Enjoyment and Consumption M Zhao Advances in Consumer Research 40, 168-172, 2012 | 1 | 2012 |
| Outcome neglect: How guessing heuristics supersede expected value O Urminsky, A Yang ACR North American Advances, 2012 | 1 | 2012 |
| Framing affects postdecision preferences through self-preference inferences (and probably not dissonance). AX Yang, J Teow Journal of Experimental Psychology: General, 2024 | | 2024 |
| AI-Automated Sales: The Curse of “Single-Minded” Profit Pursuits A Yang, Y Gu, S Chen Available at SSRN 4338304, 2023 | | 2023 |
| Single-Minded AI Agents and Cynical Consumer Inferences AX Yang, Y Gu, S Chen Advances in Consumer Research 51, 319-320, 2023 | | 2023 |
| Rejecting over Choosing: The Unknown Strengths of the Reject Frame AX Yang Advances in Consumer Research 48, 1160-1164, 2020 | | 2020 |
