| Understanding sponsorship effects T Meenaghan Psychology & Marketing 18 (2), 95-122, 2001 | 1193 | 2001 |
| Commercial Sponsorship. JA Meenaghan European Journal of Marketing 17 (7), 1-73, 1983 | 1107 | 1983 |
| The role of sponsorship in the marketing communications mix T Meenaghan International Journal of Advertising 10 (1), 35-47, 1991 | 981 | 1991 |
| The role of advertising in brand image development T Meenaghan Journal of Product & Brand Management 4 (4), 23-34, 1995 | 736 | 1995 |
| Media effect in commercial sponsorship T Meenaghan, D Shipley European journal of marketing 33 (3/4), 328-348, 1999 | 555 | 1999 |
| Sponsorship–legitimising the medium T Meenaghan European journal of marketing 25 (11), 5-10, 1991 | 490 | 1991 |
| Point of view: ambush marketing: immoral or imaginative practice? T Meenaghan Journal of Advertising Research 34 (5), 77-89, 1994 | 377 | 1994 |
| Sponsorship and advertising: A comparison of consumer perceptions T Meenaghan Psychology & Marketing 18 (2), 191-215, 2001 | 364 | 2001 |
| Ambush marketing--a threat to corporate sponsorship T Meenaghan MIT Sloan Management Review 38 (1), 103, 1996 | 339 | 1996 |
| Current developments & future directions in sponsorship T Meenaghan International Journal of Advertising 17 (1), 3-28, 1998 | 327 | 1998 |
| The impact of celebrity endorsements on consumers S O'Mahony, T Meenaghan Irish Marketing Review 10 (2), 15, 1997 | 317 | 1997 |
| The Impact of Celebrity Endorsements on Consumers OM Sheila, T Meenaghan Irish Marketing Review 10, 15-24, 1997 | 317* | 1997 |
| Ambush marketing: Corporate strategy and consumer reaction T Meenaghan Psychology & Marketing 15 (4), 305-322, 1998 | 269 | 1998 |
| Measuring sponsorship performance: challenge and direction T Meenaghan Psychology & Marketing 30 (5), 385-393, 2013 | 198 | 2013 |
| New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis T Meenaghan, D McLoughlin, A McCormack Psychology & Marketing 30 (5), 444-460, 2013 | 164 | 2013 |
| Diffusion of innovation and opinion leadership PW Turnbull, A Meenaghan European Journal of Marketing 14 (1), 3-33, 1980 | 152 | 1980 |
| Focusing commercial sponsorship on the internal corporate audience E Grimes, T Meenaghan International Journal of Advertising 17 (1), 51-74, 1998 | 147 | 1998 |
| Commercial sponsorship-the development of understanding T Meenaghan International Journal of Sports Marketing and Sponsorship 1 (1), 11-23, 1999 | 127 | 1999 |
| The sports network: insights into the shifting balance of power R Wolfe, T Meenaghan, P O'Sullivan Journal of Business Research 55 (7), 611-622, 2002 | 104 | 2002 |
| Metrics in Sponsorship Research—Is Credibility an Issue? T Meenaghan, P O'Sullivan Psychology & Marketing 30 (5), 408-416, 2013 | 103 | 2013 |
