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Vitor de Moura Rosa Henrique
Vitor de Moura Rosa Henrique
Federal University of Pernambuco; Eötvös Loránd University
Verifisert e-postadresse på student.elte.hu
Tittel
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Sitert av
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Fans make art: Authoring and creativity in the production of fanvideos
ALM de Souza-Leão, BM Moura, IRC de Santana, WK da Silva Nunes, ...
Revista de Negócios 24 (4), 22-36, 2019
172019
No shame to play: Ludic prosumption on Brazilian fanvideos
ALM de Souza-Leão, BM Moura, WKS Nunes, VMR Henrique, ...
Revista de Gestão 27 (4), 335-352, 2020
152020
From play to political action: Prosumerism on fanvideo meme production
ALM Souza-Leão, BM Moura, VMR Henrique, WKS Nunes, IRC Santana
BAR-Brazilian Administration Review 17, e190121, 2020
122020
Fan Research from the Consumption Perspective: a systematic analysis of the international marketing production
VMR Henrique, ALM de Souza Leão, I de Santana, WK da Silva Nunes
CBR: Consumer Behavior Review 7 (1), 3, 2023
12023
Co-producing virtual consumption extraordinary experiences: a netnography of Brazilian NBA fans
ALM de Souza-Leão, BM Moura, FS Carneiro-Leão, VMR Henrique
Revista BASE–v 21 (1), 2024
2024
The Prosumer Faces: The Representation of the Productive Consumer in the Marketing Literature
IRC de Santana, ALM de Souza-Leão, VMR Henrique, W Nunes
CBR: Consumer Behavior Review 6 (1), 1, 2022
2022
Fans Make Art: Authoring and Creativity in the Production of Fanvideos
A Luiz Maranhão de Souza-Leão, B Melo Moura, ...
XLIII Encontro da ANPAD - EnANPAD 2019, 2019
2019
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