| Advertising uses and gratifications S O′ Donohoe European Journal of Marketing 28 (8/9), 52-75, 1994 | 437 | 1994 |
| Why young consumers are not open to mobile marketing communication I Grant, S O’Donohoe International journal of advertising 26 (2), 223-246, 2007 | 359 | 2007 |
| Families, food, and pester power: beyond the blame game? D Marshall, S O'Donohoe, S Kline Journal of Consumer Behaviour: An International Research Review 6 (4), 164-181, 2007 | 175 | 2007 |
| Attitudes to advertising: A review of British and American research S O'Donohoe International Journal of Advertising 14 (3), 245-261, 1995 | 173 | 1995 |
| The elephant in the room? Class and creative careers in British advertising agencies C McLeod, S O'Donohoe, B Townley Human Relations 62 (7), 1011-1039, 2009 | 160 | 2009 |
| Living with ambivalence: attitudes to advertising in postmodern times S O’donohoe Marketing Theory 1 (1), 91-108, 2001 | 151 | 2001 |
| Raiding the postmodern pantry: advertising intertextuality and the young adult audience S O’Donohoe European Journal of Marketing 31 (3/4), 234-253, 1997 | 144 | 1997 |
| Compassion at the counter: Service providers and bereaved consumers S O’Donohoe, D Turley Human Relations 59 (10), 1429-1448, 2006 | 124 | 2006 |
| Beyond sophistication: Dimensions of advertising literacy S O'Donohoe, C Tynan International Journal of Advertising 17 (4), 467-482, 1998 | 117 | 1998 |
| Buying into motherhood? Problematic consumption and ambivalence in transitional phases Voice Group Consumption, Markets and Culture 13 (4), 373-397, 2010 | 116 | 2010 |
| Motherhood, marketization, and consumer vulnerability Voice Group Journal of Macromarketing 30 (4), 384-397, 2010 | 102 | 2010 |
| Counter‐culture and consumer society J Desmond, P McDonagh, S O'donohoe Consumption, markets and culture 4 (3), 241-279, 2000 | 100 | 2000 |
| Pot noodles, placements and peer regard: creative career trajectories and communities of practice in the British advertising industry C McLeod, S O'Donohoe, B Townley British Journal of Management 22 (1), 114-131, 2011 | 96 | 2011 |
| Everything under control: a child’s eye view of advertising A Bartholomew, S O’Donohoe Journal of Marketing Management 19 (3-4), 433-457, 2003 | 93 | 2003 |
| Encoding advertisements: the creative perspective A Kelly, K Lawlor, S O'Donohoe Journal of Marketing Management 21 (5-6), 505-528, 2005 | 82 | 2005 |
| Mobile phones as an extension of the participant observer's self: Reflections on the emergent role of an emergent technology W Hein, S O'Donohoe, A Ryan Qualitative Market Research: An International Journal 14 (3), 258-273, 2011 | 80 | 2011 |
| Practising gender: The role of banter in young men’s improvisations of masculine consumer identities W Hein, S O’Donohoe Journal of Marketing Management 30 (13-14), 1293-1319, 2014 | 78 | 2014 |
| Leaky Boundaries: Intertextuality and young adult experiences of advertising 1 S O'Donohoe Buy this book, 257-275, 2013 | 73 | 2013 |
| The sadness of lives and the comfort of things: Goods as evocative objects in bereavement D Turley, S O'Donohoe Journal of Marketing Management 28 (11-12), 1331-1353, 2012 | 65 | 2012 |
| Volunteer stereotypes, stigma, and relational identity projects M Ho, S O’Donohoe European Journal of Marketing 48 (5/6), 854-877, 2014 | 61 | 2014 |
