| Comparative perception (s) of consumer goods packaging: Croatian consumers perspective (s) N Draskovic, J Temperley, J Pavicic International journal of management cases 11 (2), 154-163, 2009 | 96 | 2009 |
| Osnove strateškog marketinga J Pavičić, V Gnjidić, N Drašković Školska knjiga & Institut za inovacije, 2014 | 64 | 2014 |
| Principi prodaje i pregovaranja M Tomašević Lišanin, S Kadić-Maglajlić, N Drašković | 53 | 2019 |
| Packaging Convenience: Consumer Packaging Feature or Marketing Tool? N Draskovic International Journal of Management Cases 12 (2), 267-274, 2010 | 33 | 2010 |
| The marketing role of packaging: a review N Draskovic International Journal of Management Cases 9 (3-4), 315-323, 2007 | 28 | 2007 |
| Croatian perspective (s) on the lecturer-student interaction through social media N Draskovic, M Caic, A Kustrak International journal of management cases 15 (4), 331-339, 2013 | 25 | 2013 |
| Student attitudes toward use of social media in the learning process: A comparative study of Croatian and German students N Draskovic, AK Korper, K Kilian-Yasin International journal of management cases 19 (2), 53-64, 2017 | 23 | 2017 |
| PRODUCT INNOVATION, PROCESS INNOVATION AND COMPETITIVE LESSONS FROM CONSUMER ELECTRONICS INDUSTRY. M Markovic, N Draskovic, V Gnjidic Annals of DAAAM & Proceedings 29, 0001-0004, 2018 | 11 | 2018 |
| Application of blockchain technology for educational platform M Šipek, M Žagar, B Mihaljević, N Drašković International Conference on Human Interaction and Emerging Technologies …, 2021 | 9 | 2021 |
| Consumer perception of wine packaging in Croatia: A wine producers view N Draskovic, I Ruzic, J Pavicic International Journal of Management Cases 13 (3), 352-359, 2011 | 9 | 2011 |
| A literature review of public relations in public healthcare ANA VALJAK, N DRASKOVIC International Journal of Management Cases 13 (3), 251-260, 2011 | 9 | 2011 |
| The 4Cs of the Croatian public healthcare system: social marketing challenges at the dawn of EU accession N Draskovic, A Valjak World Review of Entrepreneurship, Management and Sustainable Development 8 …, 2012 | 7 | 2012 |
| Product lifecycle strategies in digital world N Draskovic, M Markovic, K Znidar International Journal of Management Cases 20 (3), 29-49, 2018 | 5 | 2018 |
| The early days of Swatch: birth of the fast fashion watch business model N Drasković, M Marković, C Petersen Trziste= Market 30 (1), 93-108, 2018 | 5* | 2018 |
| Advertising in Croatia: Historical and Environmental Change Framework N Draškovic, J Pavičić, G Vignali, Z Barić International journal of management cases 8 (3), 21-32, 2006 | 5 | 2006 |
| THE MARKETING POTENTIALS OF SOCIAL ROBOTS: A LITERATURE REVIEW. N Draskovic International Journal of Sales, Retailing & Marketing 11 (1), 2022 | 4 | 2022 |
| Blockchain as an IoT intermediary M Šipek, M Žagar, N Drašković, B Mihaljević Interactive Mobile Communication, Technologies and Learning, 423-430, 2021 | 4 | 2021 |
| Distributed applications in gamification of the learning process M Zagar, M Sipek, N Draskovic, B Mihaljevic 2021 IEEE Global Engineering Education Conference (EDUCON), 936-940, 2021 | 4 | 2021 |
| Market Challenger Strategic Applications of CRM: A Case of Roofing Tiles Market Re-Invention in Croatia R Kuščar, N Drašković, J Pavičić International Journal of Sales, Retailing and Marketing 7 (2), 73-79, 2018 | 4 | 2018 |
| Competitive advantage in cost sensitive glass packaging industry through outbound logistics M Marković, N Drašković, J Samardžija Business Logistics in Modern Management, 2017 | 4 | 2017 |
Jurica PavicicProfessor, University of Zagreb Faculty of Economics & BusinessVerifisert e-postadresse på efzg.unizg.hr