Spreading the virus: Emotional tone of viral advertising and its effect on forwarding intentions and attitudes P Eckler, P Bolls Journal of interactive advertising 11 (2), 1-11, 2011 | 570 | 2011 |
Facebook use and negative body image among US college women P Eckler, Y Kalyango, E Paasch Women & health 57 (2), 249-267, 2017 | 153 | 2017 |
Social media and health care: an overview P Eckler, G Worsowicz, JW Rayburn PM&R 2 (11), 1046-1050, 2010 | 143 | 2010 |
Effects of social support about physical activity on social networking sites: applying the theory of planned behavior N Zhang, S Campo, J Yang, KF Janz, LG Snetselaar, P Eckler Health communication 30 (12), 1277-1285, 2015 | 70 | 2015 |
Electronic word of mouth on twitter about physical activity in the United States: exploratory infodemiology study N Zhang, S Campo, KF Janz, P Eckler, J Yang, LG Snetselaar, A Signorini Journal of medical Internet research 15 (11), e261, 2013 | 66 | 2013 |
Viral Marketing on the I nternet P Eckler, S Rodgers Wiley international encyclopedia of marketing, 2010 | 43 | 2010 |
Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news K Wise, P Eckler, A Kononova, J Littau Communication Studies 60 (3), 268-287, 2009 | 43 | 2009 |
Viral advertising: a conceptualization P Eckler, S Rodgers The handbook of international advertising research, 184-202, 2014 | 31 | 2014 |
Media performance, agenda building, and democratization in East Africa Y Kalyango Jr, P Eckler Annals of the International Communication Association 34 (1), 355-389, 2010 | 27 | 2010 |
Characteristics of community newspaper coverage of tobacco control and its relationship to the passage of tobacco ordinances P Eckler, S Rodgers, K Everett Journal of Community Health 41, 953-961, 2016 | 18 | 2016 |
International journalists’ expectations from the US media coverage of Hurricane Katrina Y Kalyango Jr, P Eckler Journalism 11 (3), 277-292, 2010 | 16 | 2010 |
Improving physician–patient communication P Eckler, G Worsowicz, K Downey Springer Publishing Company, 2008 | 16 | 2008 |
What motivates young adults to talk about physical activity on social network sites? N Zhang, S Campo, J Yang, P Eckler, L Snetselaar, K Janz, E Leary Journal of Medical Internet Research 19 (6), e226, 2017 | 15 | 2017 |
“Window” shopping online: Cognitive processing of general and specific product windows K Wise, S Alhabash, P Eckler Journal of interactive advertising 13 (2), 88-96, 2013 | 12 | 2013 |
Cross-national content analysis of the coverage of the 2008 Russia-Georgia conflict P Eckler, Y Kalyango Journal of Media and Communication Studies 4 (3), 35, 2012 | 11 | 2012 |
Paasch E. Facebook and College Women’s Bodies: Social Media's Influence on Body Image and Disordered Eating P Eckler, Y Kalyango Jr Interntional Communication Association 64th Annual Conference: Communication …, 2014 | 5 | 2014 |
The “face” of Facebook: Emotional responses during social networking S Alhabash, J Littau, K Wise, P Eckler, A Kononova International Communication Association. Chicago, IL, 2009 | 5 | 2009 |
“Too Good to Be True”: Semi-Naked Bodies on Social Media AJ Kleim, P Eckler, A Tonner Handbook of research on deception, fake news, and misinformation online, 65-86, 2019 | 4 | 2019 |
Facebook use, disordered eating and body image among college women in the United States E Paasch, P Eckler, Y Kalyango Jr IAMCR 2013 International Association of Media and Communication Research, 2013 | 3 | 2013 |
Are images of seized knives an effective crime deterrent? A comparative thematic analysis of young people’s views within the Scottish context N Cogan, Y Chin-Van Chau, K Russell, W Linden, N Swinson, P Eckler, ... Journal of Youth Studies 26 (10), 1293-1311, 2023 | 2 | 2023 |