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Neha Srivastava
Neha Srivastava
Assistant Professor, IMT Ghaziabad
Verifisert e-postadresse på iiml.ac.in
Tittel
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Antecedents and moderators of brand trust in the context of baby care toiletries
N Srivastava, SB Dash, A Mookerjee
Journal of Consumer Marketing 32 (5), 328-340, 2015
77*2015
Determinants of brand trust in high inherent risk products: The moderating role of education and working status
N Srivastava, SB Dash, A Mookerjee
Marketing Intelligence & Planning 34 (3), 394-420, 2016
532016
Investigating Antecedents of Adoption Intention for Audiobook Applications
N Srivastava, M Abhishek, Y Dwivedi
Journal of Computer Information Systems 62 (4), 765–777, 2021
152021
Antecedents of Brand Trust in the Baby Care Toiletries Product Brands: an Empirical Study in the Indian Context
N Srivastava
European Advances in Consumer Research 10, 178-179, 2013
12013
Analysing brand attachment for restaurant table booking mobile application. https://www.emerald.com/insight/content/doi/10.1108/ijrdm-06-2024-0290/full/html
N Srivastava, M G
International Journal of Retail & Distribution Management, 2024
2024
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Artikler 1–5