| Schema congruity as a basis for product evaluation J Meyers-Levy, AM Tybout Journal of consumer research 16 (1), 39-54, 1989 | 2171 | 1989 |
| The influence of message framing and issue involvement D Maheswaran, J Meyers-Levy Journal of Marketing research 27 (3), 361-367, 1990 | 1945 | 1990 |
| Exploring differences in males' and females' processing strategies J Meyers-Levy, D Maheswaran Journal of consumer research 18 (1), 63-70, 1991 | 1150 | 1991 |
| Gender differences in the use of message cues and judgments J Meyers-Levy, B Sternthal Journal of marketing research 28 (1), 84-96, 1991 | 988 | 1991 |
| Gender differences in information processing: A selectivity interpretation J Meyers-Levy Northwestern University, 1986 | 820 | 1986 |
| Consumers’ processing of persuasive advertisements: An integrative framework of persuasion theories J Meyers-Levy, P Malaviya Journal of marketing 63 (4_suppl1), 45-60, 1999 | 767 | 1999 |
| The influence of sex roles on judgment J Meyers-Levy Journal of consumer research 14 (4), 522-530, 1988 | 667 | 1988 |
| Revisiting gender differences: What we know and what lies ahead J Meyers-Levy, B Loken Journal of Consumer psychology 25 (1), 129-149, 2015 | 666 | 2015 |
| Understanding the effects of color: How the correspondence between available and required resources affects attitudes J Meyers-Levy, LA Peracchio Journal of consumer research 22 (2), 121-138, 1995 | 493 | 1995 |
| The influence of ceiling height: The effect of priming on the type of processing that people use J Meyers-Levy, R Zhu Journal of consumer research 34 (2), 174-186, 2007 | 455 | 2007 |
| Exploring message framing outcomes when systematic, heuristic, or both types of processing occur J Meyers-Levy, D Maheswaran Journal of Consumer psychology 14 (1-2), 159-167, 2004 | 423 | 2004 |
| How does the congruity of brand names affect evaluations of brand name extensions? J Meyers-Levy, TA Louie, MT Curren Journal of Applied Psychology 79 (1), 46, 1994 | 407 | 1994 |
| A two-factor explanation of assimilation and contrast effects J Meyers-Levy, B Sternthal Journal of marketing research 30 (3), 359-368, 1993 | 348 | 1993 |
| The influence of a brand name's association set size and word frequency on brand memory J Meyers-Levy Journal of Consumer Research, 197-207, 1989 | 328 | 1989 |
| How ambiguous cropped objects in ad photos can affect product evaluations LA Peracchio, J Meyers-Levy Journal of consumer research 21 (1), 190-204, 1994 | 321 | 1994 |
| Moderators of the impact of self-reference on persuasion J Meyers-Levy, LA Peracchio Journal of consumer research 22 (4), 408-423, 1996 | 317 | 1996 |
| Exploring the cognitive mechanism that underlies regulatory focus effects R Zhu, J Meyers-Levy Journal of Consumer Research 34 (1), 89-96, 2007 | 297 | 2007 |
| Evaluating persuasion-enhancing techniques from a resource-matching perspective LA Peracchio, J Meyers-Levy Journal of Consumer Research 24 (2), 178-191, 1997 | 263 | 1997 |
| Distinguishing between the meanings of music: When background music affects product perceptions R Zhu, J Meyers-Levy Journal of Marketing Research 42 (3), 333-345, 2005 | 261 | 2005 |
| Context effects at encoding and judgment in consumption settings: The role of cognitive resources J Meyers-Levy, AM Tybout Journal of consumer research 24 (1), 1-14, 1997 | 256 | 1997 |
