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Guillaume Bodet
Guillaume Bodet
Professor at Universite Claude Bernard Lyon 1, L-VIS (EA7428)
Zweryfikowany adres z univ-lyon1.fr - Strona główna
Tytuł
Cytowane przez
Cytowane przez
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Customer satisfaction and loyalty in service: Two concepts, four constructs, several relationships
G Bodet
Journal of retailing and consumer services 15 (3), 156-162, 2008
6082008
Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification
G Bodet, I Bernache‐Assollant
Psychology & Marketing 28 (8), 781-802, 2011
3092011
Investigating customer satisfaction in a health club context by an application of the tetraclasse model
G Bodet
European sport management quarterly 6 (2), 149-165, 2006
2662006
Building global football brand equity: Lessons from the Chinese market
G Bodet, N Chanavat
Asia Pacific Journal of Marketing and Logistics 22 (1), 55-66, 2010
1962010
Segmenting sport spectators: Construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
P Bouchet, G Bodet, I Bernache-Assollant, F Kada
Sport management review 14 (1), 42-53, 2011
1642011
Loyalty in sport participation services: An examination of the mediating role of psychological commitment
G Bodet
Journal of Sport Management 26 (1), 30-42, 2012
1592012
Sport brands
P Bouchet, D Hillairet, G Bodet
Routledge, 2013
1122013
Experiential marketing in sport spectatorship services: A customer perspective
N Chanavat, G Bodet
European Sport Management Quarterly 14 (4), 323-344, 2014
1032014
International place branding through sporting events: A British perspective of the 2008 Beijing Olympics
G Bodet, MF Lacassagne
European Sport Management Quarterly 12 (4), 357-374, 2012
1032012
Internationalisation and sport branding strategy: a French perception of the Big Four brands
N Chanavat, G Bodet
Qualitative Market Research: An International Journal 12 (4), 460-481, 2009
91*2009
Exploring the domestic relationship between mega-events and destination image: The image impact of hosting the 2012 Olympic Games for the city of London
JA Kenyon, G Bodet
Sport Management Review 21 (3), 232-249, 2018
802018
Hotel attributes and consumer satisfaction: A cross-country and cross-hotel study
G Bodet, V Anaba, P Bouchet
Journal of Travel & Tourism Marketing 34 (1), 52-69, 2017
582017
Routledge Handbook of Sport Management
L Robinson, P Chelladurai, G Bodet, P Downward
Routledge Handbook of Sport Management, 457, 2013
462013
'Give me a stadium and I will fill it'An analysis of the marketing management of Stade Français Paris rugby club
G Bodet
International Journal of Sports Marketing and Sponsorship 10 (3), 55-65, 2009
40*2009
Refining the relationship between ingroup identification and identity management strategies in the sport context: The moderating role of gender and the mediating role of …
I Bernache-Assollant, R Laurin, P Bouchet, G Bodet, MF Lacassagne
Group Processes & Intergroup Relations 13 (5), 639-652, 2010
392010
Brand social representations: Strategic perspectives for a fitness club
G Bodet, B Meurgey, MF Lacassagne
International Journal of Sport Management and Marketing 5 (4), 369-383, 2009
372009
Sport brands' attraction factors and international fans
G Bodet, H Geng, N Chanavat, C Wang
Sport, Business and Management: An International Journal 10 (2), 147-167, 2020
362020
Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators
G Bodet, I Bernache-Assollant
International Journal of Sport Management and Marketing 5 (1-2), 15-37, 2009
362009
Olympic sport and physical activity promotion: The rise and fall of the London 2012 pre-event mass participation ‘legacy’
P Bretherton, J Piggin, G Bodet
Sport, physical activity and public health, 77-92, 2017
312017
An investigation of the influence of consumer value on service elements’ contributions to satisfaction
G Bodet
Journal of Targeting, Measurement and Analysis for Marketing 17, 205-228, 2009
292009
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