Revenue generation through influencer marketing M Beichert, A Bayerl, J Goldenberg, A Lanz Journal of Marketing 88 (4), 40-63, 2024 | 53 | 2024 |
Gender rating gap in online reviews A Bayerl, Y Dover, H Riemer, D Shapira Nature Human Behaviour, 1-14, 2024 | 7 | 2024 |
The Surprising ROI of Small Online Influencers M Beichert, X Zhang, A Bayerl, J Goldenberg, X Gu, PK Kannan, A Lanz MIT Sloan Management Review (Online), 1-4, 2024 | 1 | 2024 |
When It Comes to Influencers, Smaller Can Be Better M Beichert, A Bayerl, A Lanz, J Goldenberg Harvard Business Review 102 (5), 23-27, 2024 | | 2024 |
Radar - The Long Tail of Social Media Influence M Beichert, A Bayerl, J Goldenberg MIT Sloan Management Review 65 (4), 5, 2024 | | 2024 |