| Corporate environmentalism: Antecedents and influence of industry type SB Banerjee, ES Iyer, RK Kashyap Journal of marketing 67 (2), 106-122, 2003 | 1633 | 2003 |
| A structural analysis of value, quality, and price perceptions of business and leisure travelers R Kashyap, DC Bojanic Journal of travel research 39 (1), 45-51, 2000 | 763 | 2000 |
| Bringing “social” into sales: The impact of salespeople’s social media use on service behaviors and value creation R Agnihotri, P Kothandaraman, R Kashyap, R Singh Journal of Personal Selling & Sales Management 32 (3), 333-348, 2012 | 600 | 2012 |
| Consumer recycling: Role of incentives, information, and social class ES Iyer, RK Kashyap Journal of Consumer Behaviour: An International Research Review 6 (1), 32-47, 2007 | 344 | 2007 |
| Brand trust as a second-order factor: An alternative measurement model F Li, R Kashyap, N Zhou, Z Yang International Journal of Market Research 50 (6), 817-839, 2008 | 248 | 2008 |
| Extending Models of Prosocial Behavior to Explain University Alumni Contributions1 WD Diamond, RK Kashyap Journal of Applied Social Psychology 27 (10), 915-928, 1997 | 168 | 1997 |
| Toward a responsive pedagogy: Linking social responsibility to firm performance issues in the classroom R Kashyap, R Mir, E Iyer Academy of Management Learning & Education 5 (3), 366-376, 2006 | 112 | 2006 |
| The effects of service guarantees on external and internal markets R Kashyap Academy of Marketing Science Review 10 (1), 1-19, 2001 | 107 | 2001 |
| Adaptive cognitive fit: Artificial intelligence augmented management of information facets and representations A Samuel, J., Kashyap, R., Samuel, Y., & Pelaez International Journal of Information Management 65, 2022 | 78 | 2022 |
| Corporate social responsibility: a call for multidisciplinary inquiry R Kashyap, R Mir, A Mir Journal of Business & Economics Research (JBER) 2 (7), 2004 | 76 | 2004 |
| Noneconomic goals of investors ES Iyer, RK Kashyap Journal of Consumer Behaviour: An International Research Review 8 (5), 225-237, 2009 | 70 | 2009 |
| That message went viral?! exploratory analytics and sentiment analysis into the propagation of tweets J Samuel, M Garvey, R Kashyap arXiv preprint arXiv:2004.09718, 2020 | 32 | 2020 |
| Not everybody wants to save the world R Kashyap, ES Iyer Journal of Financial Services Marketing 14, 118-134, 2009 | 31 | 2009 |
| When the going gets tough, the tweets get going! An exploratory analysis of tweets sentiments in the stock market A Kretinin, J Samuel, R Kashyap American Journal of Management 18 (5), 23-36, 2018 | 26 | 2018 |
| Sales role-plays and mock interviews: An investigation of student performance in sales competitions S Mani, P Kothandaraman, R Kashyap, B Ashnai Journal of Marketing Education 38 (3), 183-198, 2016 | 26 | 2016 |
| Transparency versus performance in financial markets: The role of CSR communications R Kashyap, M Menisy, P Caiazzo, J Samuel arXiv preprint arXiv:2008.03443, 2020 | 18 | 2020 |
| Socially responsible practice and CSR orientation of Chinese managers: The role of Confucian ethics and Confucian dynamism F Li, X Wang, R Kashyap Sustainability 11 (23), 6562, 2019 | 18 | 2019 |
| Going where the tweets get moving! an explorative analysis of tweets sentiments in the stock market J Samuel, A Kretinin, R Kashyap An Explorative Analysis of Tweets Sentiments in the Stock Market, 2018 | 18 | 2018 |
| A niche-based evaluation of sport participation patterns GR Milne, MA McDonald, WA Button, R Kashyap Journal of Sport Management 10 (4), 417-434, 1996 | 17 | 1996 |
| Charitable giving: Even the willing need to be persuaded ES Iyer, RK Kashyap, WD Diamond Journal of Current Issues & Research in Advertising 33 (1), 115-127, 2012 | 13 | 2012 |