| Assessing celebrity endorsement effects in China: A consumer-celebrity relational approach K Hung, KW Chan, CH Tse Journal of Advertising Research 51 (4), 608-623, 2011 | 319 | 2011 |
| Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions C Lou, H Kang, CH Tse International Journal of Advertising 41 (4), 655-684, 2022 | 102 | 2022 |
| A multimediation model of learning by exporting: Analysis of export-induced productivity gains CH Tse, L Yu, J Zhu Journal of Management 43 (7), 2118-2146, 2017 | 87 | 2017 |
| Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories C Lou, CH Tse International Journal of Advertising 40 (4), 602-628, 2020 | 60 | 2020 |
| Advertising research in the post-WTO decade in China K Hung, CH Tse, SYY Cheng Journal of Advertising 41 (3), 121-146, 2012 | 54 | 2012 |
| Highlighting effort versus talent in service employee performance: Customer attributions and responses FF Leung, S Kim, CH Tse Journal of Marketing 84 (3), 106-121, 2020 | 53 | 2020 |
| R&D activities and innovation performance of MNE subsidiaries: The moderating effects of government support and entry mode CH Tse, CKB Yim, E Yin, F Wan, H Jiao Technological Forecasting and Social Change 166, 120603, 2021 | 49 | 2021 |
| Digital platform attention and international sales: an attention-based view J Li, Y Pan, Y Yang, CH Tse Journal of International Business Studies 53 (8), 1817-1835, 2022 | 33 | 2022 |
| Unfolding China’s state-owned corporate empires and mitigating agency hazards: Effects of foreign investments and innovativeness JJJ Zhu, CH Tse, X Li Journal of World Business 54 (3), 191-212, 2019 | 30 | 2019 |
| Social movements and international business activities of firms L Tian, CH Tse, X Xiang, Y Li, Y Pan Journal of International Business Studies 52 (6), 1200-1214, 2021 | 29 | 2021 |
| Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms FF Leung, CH Tse, CK Yim Journal of International Marketing 28 (2), 59-80, 2020 | 24* | 2020 |
| “Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of US and Singaporean women C Lou, CH Tse, MO Lwin Journal of Advertising 48 (5), 512-531, 2019 | 17 | 2019 |
| How consumers in china perceive brands in online and offline encounters: a framework for brand perception TH Chan, RP Chen, CH Tse Journal of Advertising Research 58 (1), 90-110, 2018 | 17 | 2018 |
| Enhancing subsidiary innovation capability through customer involvement in new product development: A contingent knowledge source perspective TJ Zhang, DT Wang, CH Tse, SY Tse Journal of Product Innovation Management 41 (1), 86-111, 2024 | 11 | 2024 |
| Passion transfer across national borders S Makino, CH Tse, SY Li, MY Li Journal of Business Research 108, 213-231, 2020 | 11 | 2020 |
| Customer centricity and customer co-creation in services: the double-edged effects CKB Yim, KW Chan, CH Tse, FF Leung Handbook on Customer Centricity, 2019 | 9 | 2019 |
| Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact TH Chan, CH Tse, K Hung International Journal of Advertising 36 (1), 11-37, 2017 | 9 | 2017 |
| Evolution of MNE strategies amid China’s changing institutions: a thematic review CH Tse, KE Meyer, Y Pan, T Chi Journal of International Business Studies 55 (6), 657-675, 2024 | 6 | 2024 |
| Profiling Lead Researchers in Advertising Research TH Chan, CH Tse Advances in Advertising Research (Vol. VII), 297-315, 2017 | 1 | 2017 |
| Beyond globalization: effectiveness of technology strategies of foreign firms in China CHY Tse, BCK Yim, E Yin INFORMS Marketing Science Conference, 2011 | | 2011 |
