| Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention ECX Aw, NK Basha, SI Ng, JA Ho Journal of Retailing and Consumer Services 58, 102328, 2021 | 149 | 2021 |
| To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services ECX Aw, NK Basha, SI Ng, M Sambasivan Asia Pacific Journal of Marketing and Logistics 31 (5), 1442-1465, 2019 | 99 | 2019 |
| Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps XJ Lim, JH Cheah, SI Ng, NK Basha, Y Liu Journal of Retailing and Consumer Services 60, 102422, 2021 | 89 | 2021 |
| Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention ECX Aw, SHW Chuah, MF Sabri, NK Basha Journal of Retailing and Consumer Services 58, 102288, 2021 | 76 | 2021 |
| The effects of anthropomorphism presence and the marketing mix have on retail app continuance use intention XJ Lim, JH Cheah, SI Ng, NK Basha, G Soutar Technological Forecasting and Social Change 168, 120763, 2021 | 73 | 2021 |
| Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? NK Basha, ECX Aw, SHW Chuah Technology in Society 69, 101952, 2022 | 61 | 2022 |
| Influence of supply chain risk management and its mediating role on supply chain performance: perspectives from an agri-fresh produce U Waqas, A Abd Rahman, NW Ismail, N Kamal Basha, S Umair Annals of Operations Research 324 (1), 1399-1427, 2023 | 49 | 2023 |
| International students’ university preferences: how different are Malaysian and Chinese students? N Kamal Basha, JC Sweeney, GN Soutar International Journal of Educational Management 30 (2), 197-210, 2016 | 43 | 2016 |
| Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly SI Ng, F Zhao, XJ Lim, N Kamal Basha, M Sambasivan Asia Pacific Journal of Marketing and Logistics 32 (7), 1451-1473, 2020 | 36 | 2020 |
| Why not travel to Malaysia? Variations in inbound tourists’ perceptions toward Halal-friendly destination attributes M Azali, N Kamal Basha, YS Chang, XJ Lim, JH Cheah Journal of Hospitality & Tourism Research 47 (1), 177-206, 2023 | 33 | 2023 |
| Effects of country and delivery mode on perceived risk in international higher education N Kamal Basha, JC Sweeney, G Soutar Journal of Marketing for Higher Education 25 (2), 171-203, 2015 | 33 | 2015 |
| To retire or not to retire: Intention towards concept of retirement village in Malaysia XJ Lim, SI Ng, NK Basha Asian Journal of Business Research 9 (1), 60-80, 2019 | 30 | 2019 |
| Evaluating students’ preferences for university brands through conjoint analysis and market simulation N Kamal Basha, JC Sweeney, GN Soutar International Journal of Educational Management 34 (2), 263-278, 2020 | 24 | 2020 |
| Food authenticity as one of the stimuli to world heritage sites K Latiff, SI Ng, YA Aziz, N Kamal Basha British Food Journal 122 (6), 1755-1776, 2020 | 23 | 2020 |
| Time for Tea: Factors of service quality, memorable tourism experience and loyalty in sustainable tea tourism destination SI Ng, XJ Lim, CM Hall, KK Tee, NK Basha, WSNB Ibrahim, ... Sustainability 14 (21), 14327, 2022 | 20 | 2022 |
| To move or not to move? A study of sustainable retirement village in Malaysia XJ Lim, SI Ng, NK Basha, JH Cheah, H Ting Current Psychology, 1-17, 2020 | 19 | 2020 |
| Why not knowledge-based HRM? Its direct and indirect effect on innovative service offerings N Ahmad, NS Imm, YA Aziz, N Kamal Basha Sage Open 10 (4), 2158244020983003, 2020 | 17 | 2020 |
| Determinants of Consumer Attitudes toward Mobile Advertising: A Cross-border Study between Malaysia and Indonesia using PLS-MGA. RNUR HAKIMI, XINJ LIM, JUNHWA CHEAH, H TING, S SOEBANDHI, ... International Journal of Economics & Management 13 (1), 2019 | 17 | 2019 |
| UNRAVELING DETERMINANTS OF WEBROOMING BEHAVIOR: A QUALITATIVE INQUIRY. ECX Aw, NK Basha, SI Ng, JA Ho International Journal of Business & Society 22 (3), 2021 | 13 | 2021 |
| Moderating role of religiosity and the determinants to attitude, willingness to donate and willingness to communicate posthumous organ donation decisions among university … S Umair, JA Ho, SSI Ng, NK Basha OMEGA-Journal of Death and Dying 88 (1), 216-244, 2023 | 12 | 2023 |
