Mekhail Mustak

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Joni SalminenAssociate Professor (tenure track) at the University of VaasaZweryfikowany adres z utu.fi
Muhammad sufyanJyväskylä UniversityZweryfikowany adres z jyu.fi
Loïc PléFull Professor, Director of Teaching and LearningZweryfikowany adres z ieseg.fr
Elina JaakkolaProfessor of Marketing, Turku School of Economics, University of TurkuZweryfikowany adres z utu.fi
Aino HalinenProfessor of Marketing, Turku School of Economics, University of TurkuZweryfikowany adres z utu.fi
Jochen WirtzNational University of SingaporeZweryfikowany adres z nus.edu.sg
Majid AleemUniversity Teacher in International Business - Turku School of EconomicsZweryfikowany adres z utu.fi
Bernard J. (Jim) JansenQatar Computing Research Institute, HBKUZweryfikowany adres z acm.org
Dr. Muhammad Bilal GulfrazKohsar University MurreeZweryfikowany adres z kum.edu.pk
Irfan AmeerLecturer in IB, Plymouth University, UK & Postdoc. Researcher, University of Turku, FinlandZweryfikowany adres z plymouth.ac.uk
Valtteri KaartemoPost-Doctoral Researcher, University of TurkuZweryfikowany adres z utu.fi
Matti MäntymäkiTurku School of EconomicsZweryfikowany adres z utu.fi
Arafat RahmanHanken School of EconomicsZweryfikowany adres z hanken.fi
Yogesh K DwivediDistinguished Professor, King Fahd University of Petroleum and MineralsZweryfikowany adres z kfupm.edu.sa
Soon-gyo JungSoftware/AI Engineer at Qatar Computing Research InstituteZweryfikowany adres z hbku.edu.qa
Wolfgang UlagaProfessor of Management Practice (Marketing), INSEAD, France.Zweryfikowany adres z insead.edu
Florian v. WangenheimProfessor of Technology Marketing, D-MTEC, ETH ZürichZweryfikowany adres z ethz.ch
Joona KeränenAssociate Professor, RMIT University, Graduate School of Business & LawZweryfikowany adres z lut.fi
Harri TerhoAssociate Professor of Marketing (tenure track), Turku School of Economics, University of TurkuZweryfikowany adres z utu.fi
Jari RuokolainenAdjunct Professor, Tampere University of TechnologyZweryfikowany adres z tuni.fi

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Mekhail Mustak

Hanken School of Economics

Zweryfikowany adres z hanken.fi - Strona główna

B2B Marketing Services Marketing AI in Marketing


Tytuł Sortuj wg cytatów Sortuj wg roku Sortuj wg tytułu	Cytowane przez Cytowane przez	Rok
Customer Participation and Value Creation: A Systematic Review and Research Implications M Mustak, E Jaakkola, A Halinen Managing Service Quality 23 (4), 341-359, 2013	475	2013
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda M Mustak, J Salminen, L Plé, J Wirtz Journal of Business Research 124, 389-404, 2021	457	2021
Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava Journal of Retailing and Consumer Services 68, 2022	242	2022
Customer participation management: Developing a comprehensive framework and a research agenda M Mustak, E Jaakkola, A Halinen, V Kaartemo Journal of Service Management 27 (3), 250-275, 2016	168	2016
Deepfakes: Deceptions, mitigations, and opportunities M Mustak, J Salminen, M Mäntymäki, A Rahman, YK Dwivedi Journal of Business Research 154, 113368, 2023	125	2023
Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda M Aleem, M Sufyan, I Ameer, M Mustak Journal of Business Research 154, 113303, 2023	89	2023
Service innovation in networks: a systematic review and implications for business-to-business service innovation research M Mustak Journal of Business & Industrial Marketing 29 (2), 151-163, 2014	87	2014
A critical analysis of service ecosystems research: rethinking its premises to move forward M Mustak, L Plé Journal of Services Marketing 34 (3), 399-413, 2020	79	2020
Customer participation in knowledge intensive business services: Perceived value outcomes from a dyadic perspective M Mustak Industrial Marketing Management 78, 76-87, 2019	77	2019
Detecting pain points from user-generated social media posts using machine learning J Salminen, M Mustak, J Corporan, S Jung, BJ Jansen Journal of Interactive Marketing 57 (3), 517-539, 2022	32	2022
Purchasing of knowledge-intensive business services: a case study of relevant factors EL Heikka, M Mustak International Journal of Procurement Management 10 (1), 21-37, 2017	13	2017
How can algorithms help in segmenting users and customers? A systematic review and research agenda for algorithmic customer segmentation J Salminen, M Mustak, M Sufyan, BJ Jansen Journal of Marketing Analytics 11 (4), 677-692, 2023	12	2023
Free-to-fee transformation of industrial services M Mustak, W Ulaga, M Grohmann, F von Wangenheim Journal of Service Research 26 (1), 21-43, 2023	11	2023
Fair compensation of crowdsourcing work: the problem of flat rates J Salminen, AMS Kamel, SG Jung, M Mustak, BJ Jansen Behaviour & Information Technology 42 (16), 2871-2892, 2023	7	2023
Entrepreneurship During the COVID-19 Pandemic: A Systematic Literature Review and Future Research Agenda M Sufyan, M Aleem, I Ameer, M Mustak International Review of Entrepreneurship 19 (4), 437-466, 2021	7	2021
How feature changes of a dominant ad platform shape advertisers’ human agency J Salminen, BJ Jansen, M Mustak International Journal of Electronic Commerce 27 (1), 3-35, 2023	3	2023
Using machine learning to develop customer insights from user-generated content M Mustak, H Hallikainen, T Laukkanen, L Plé, LD Hollebeek, M Aleem Journal of Retailing and Consumer Services 81, 104034, 2024	2	2024

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