| The role of the beneficiary in willingness to pay for socially responsible products: A meta-analysis SM Tully, RS Winer Journal of retailing 90 (2), 255-274, 2014 | 407 | 2014 |
| Seeking lasting enjoyment with limited money: Financial constraints increase preference for material goods over experiences SM Tully, HE Hershfield, T Meyvis Journal of Consumer research 42 (1), 59-75, 2015 | 239 | 2015 |
| Too constrained to converse: The effect of financial constraints on word of mouth A Paley, SM Tully, E Sharma Journal of Consumer Research 45 (5), 889-905, 2019 | 88 | 2019 |
| Context-dependent drivers of discretionary debt decisions: Explaining willingness to borrow for experiential purchases SM Tully, E Sharma Journal of Consumer Research 44 (5), 960-973, 2018 | 57 | 2018 |
| Psychological ownership of (borrowed) money E Sharma, S Tully, C Cryder Journal of Marketing Research 58 (3), 497-514, 2021 | 54 | 2021 |
| Questioning the end effect: Endings are not inherently over-weighted in retrospective evaluations of experiences. S Tully, T Meyvis Journal of Experimental Psychology: General 145 (5), 630, 2016 | 43 | 2016 |
| The impact of payment frequency on consumer spending and subjective wealth perceptions W De La Rosa, SM Tully Journal of Consumer Research 48 (6), 991-1009, 2022 | 40* | 2022 |
| Psychological ownership interventions increase interest in claiming government benefits W De La Rosa, E Sharma, SM Tully, E Giannella, G Rino Proceedings of the National Academy of Sciences 118 (35), e2106357118, 2021 | 34 | 2021 |
| Forgetting to remember our experiences: People overestimate how much they will retrospect about personal events. S Tully, T Meyvis Journal of Personality and Social Psychology 113 (6), 878, 2017 | 28 | 2017 |
| Consumer wealth SM Tully, E Sharma Consumer Psychology Review 5 (1), 125-143, 2022 | 26 | 2022 |
| Scarcity and intertemporal choice. E Sharma, SM Tully, X Wang Journal of Personality and Social Psychology 125 (5), 1036, 2023 | 17* | 2023 |
| EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity S Tully, C Longoni, G Appel Journal of Marketing, 00222429251314491, 2025 | 7* | 2025 |
| Plagiarizing AI-generated content is seen as less unethical and more permissible C Longoni, S Tully, A Shariff PsyArXiv, 2023 | 7 | 2023 |
| The AI-human unethicality gap: plagiarizing ai-generated content is seen as more permissible C Longoni, S Tully, A Shariff OSF, 2023 | 1 | 2023 |
| My Experience Or My Expectations: the Effect of Expectations As Reference Points on Willingness to Recommend Experiential Purchases S Tully, A Cheema, O Amir, D Proserpio ACR North American Advances, 2018 | 1 | 2018 |
| Made with AI: Consumer Engagement with Media Containing AI Disclosures S Carney, I Riveros, S Tully Available at SSRN, 2024 | | 2024 |
| A cooperative–competitive perspective of ownership necessitates an understanding of ownership disagreements. M Echelbarger, SM Tully Behavioral & Brain Sciences 46, 2023 | | 2023 |
| Rethinking the Stability of Consumer Impatience: How Consumer Intertemporal Preferences Vary Across Types of Goods and Decision Contexts O Urminsky, J Trueblood Advances in Consumer Research 47, 309-314, 2019 | | 2019 |
| Empty Wallets and Sparse Portfolios: Causes and Consequences of Poor Financial Decisions JI Morris, S Huang, C Howard, D Hardisty, A Sussman, SM Tully, ... Advances in Consumer Research 44, 190-194, 2016 | | 2016 |
| Evaluations of Hedonic Experiences SM Tully Advances in Consumer Research 43, 239-243, 2015 | | 2015 |