| Impact of cultural values and life style on impulse buying behavior: A case study of Pakistan S Bashir, M Zeeshan, S Sabbar, RI Hussain, IH Sarki International Review of Management and Business Research 2 (1), 193, 2013 | 106 | 2013 |
| Students' perception on the service quality of Malaysian universities' hostel accommodation S Bashir, IH Sarki, J Samidi International Journal of Business and Social Science 3 (15), 2012 | 51 | 2012 |
| Mediating role of entrepreneurial work-related strains and work engagement among job demand–resource model and success Q Wang, SN Khan, M Sajjad, IH Sarki, MN Yaseen Sustainability 15 (5), 4454, 2023 | 33 | 2023 |
| Intergenerational influences on brand preferences: consumables vs durables K Siddiqui, S Bashir, IH Sarki, SIA Jaffari, S Abbas International Journal of Business and Social Science 3 (13), 2012 | 23 | 2012 |
| Impact of Pakistani university student's cultural values and lifestyles on meaning of brands IH Sarki, NA Bhutto, I Arshad, RA Khuhro Interdisciplinary Journal of Contemporary Research in Business 3 (9), 643-654, 2012 | 23 | 2012 |
| Academic Dishonesty among Higher Education Students in Pakistan I Arshad, H Zahid, S Umer, SY Khan, IH Sarki, MN Yaseen Elementary Education Online 20 (5), 5334-5345, 2021 | 18 | 2021 |
| Customer satisfaction in telecom industry after mobile number portability RA Khuhro, SM Azhar, NA Bhutto, IH Sarki, IA Shaikh | 17 | 2011 |
| How does perceived career support make employees bright-eyed and bushy-tailed? The mediating role of career self-efficacy IHS Rana Muhammad Naeem,Khalil Ahmed Channa, Zahid Hameed Australian Journal of Career Development 28 (2), 92–102, 2019 | 12 | 2019 |
| Telecom Branding in Pakistan: Network Coverage or Value Added Services KA Siddiqui, M Ali, IH Sarki, RA Khuhro Academic Journal of Research in Economics and Management 3 (3), 61-66, 2015 | 12 | 2015 |
| Students perception about service quality level and significant determinants of service quality for business institutes/universities in Pakistan I Arshad, NA Bhutto, IH Sarki, RA Khuhro Interdisciplinary Journal of Contemporary Research in Business 3 (8), 1062-1077, 2011 | 12 | 2011 |
| The impact of customer satisfaction and switching barriers on customer loyalty in Pakistani mobile telecommunication services NA Bhutto, SM Azhar, RH Sarki, RA Khuhro, I Arshad Journal of Management Research 4 (4), 181-191, 2012 | 7 | 2012 |
| The Interaction effect of Psychological Contract Breach on the relation between Psychological Capital, Work Engagement and Burnout R Haque, NA Bhutto, IH Sarki, KA Channa Sukkur IBA Journal of Management and Business 3 (2), 61-77, 2016 | 5 | 2016 |
| The influence of sustainability risk management on corporate survival of environmentally sensitive listed companies in Pakistan SN Khan, AA Humayon, K Akhtar, JMF Asif, M Noman, IH Sarki Paradigms 14 (1), 214-218, 2020 | 3 | 2020 |
| Failure of Brand Intoxication with the Mediating Effect of Ad Skepticism RA Khuhro, NA Bhutto, IH Sarki Sukkur IBA Journal of Management and Business 2 (1), 85-101, 2015 | 3 | 2015 |
| The impact of workplace bullying on organizational commitment: a structural equation modeling assessment S Hussain, IH Sarki, MY Nawaz, K Aslam Pakistan journal of humanities and social sciences 11 (2), 1324–1335-1324–1335, 2023 | 1 | 2023 |
| The effects of perceived brand orientation on university brand preference IH Sarki, NA Qureshi, TH Rukhman Solangi Indian Journal of Economics and Business 21 (2), 2022 | 1 | 2022 |
| Students and their universities: role of perceived market orientation on university reputation IH Sarki, SM Azhar, NA Bhutto Bulletin of Business and Economics (BBE) 10 (3), 277-285, 2021 | 1 | 2021 |
| Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective S Ahmad, L Liang, A Iqbal, IH Sarki International Journal of Internet Marketing and Advertising 22 (1), 72-97, 2025 | | 2025 |
| Workplace spirituality and critical thinking skills of faculty in higher education in Pakistan: the mediating role of knowledge management S Bhutto, A Mydin, K Hyder, IH Sarki, GM Rind Journal of Applied Research in Higher Education, 2024 | | 2024 |
| From Runway to Click-way: Unraveling the Power of Authenticity in Digital Marketing Sohail Ahmad, Li Liang, Ahmad Iqbal, Irshad Hussain Sarki Journal of Management Sciences 11 (1), 22-41, 2024 | | 2024 |
