Marcelo Gattermann Perin

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Claudio Hoffmann SampaioProfessor e Pesquisador de Marketing, PUCRSZweryfikowany adres z pucrs.br
FERNANDO DE OLIVEIRA SANTINIUNISINOSZweryfikowany adres z unisinos.br
Wagner LadeiraUNISINOSZweryfikowany adres z unisinos.br
Marcia Dutra de BarcellosNOVA University Lisbon, UFRGS, UGentZweryfikowany adres z ufrgs.br
Lélis Balestrin EspartelProfessor of Marketing, IADE - Universidade Europeia; PUCRSZweryfikowany adres z pucrs.br
Sabrina MarczakAdjunct Professor at the Computer Science School, PUCRSZweryfikowany adres z pucrs.br
Valter Afonso VieiraState University of Maringá, School of Management (Brazil)Zweryfikowany adres z uem.br
Daniel Jiménez-JiménezUniversidad de MurciaZweryfikowany adres z um.es
William BakerProfessor Emeritus of Marketing, San Diego State University and University of AkronZweryfikowany adres z uakron.edu
John ThøgersenAarhus University, Dept. of ManagementZweryfikowany adres z mgmt.au.dk
Juan Gabriel Cegarra NavarroUniversidad Politécnica de CartagenaZweryfikowany adres z upct.es
Antonio IsidroUniversidade de BrasíliaZweryfikowany adres z unb.br
Tomas de Aquino GuimaraesFull Professor, Management Department, University of Brasilia, BrazilZweryfikowany adres z unb.br
Guilherme TrezProfessor - UNISINOSZweryfikowany adres z unisinos.br
Federico J.A. Perez-Cueto (Armando...Professor, Umeå UniversityZweryfikowany adres z umu.se
Luciana Marques VieiraFundação Getulio Vargas EAESPZweryfikowany adres z fgv.br
Maira PetriniPontifical Catholic University of Rio Grande do Sul, PUCRSZweryfikowany adres z pucrs.br
Amir GrinsteinNortheastern University and the Vrije Universiteit AmsterdamZweryfikowany adres z neu.edu
Debmalya MukherjeeAssociate Dean and Professor of Management, The University of AkronZweryfikowany adres z uakron.edu

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Marcelo Gattermann Perin

EAESP / FGV

Zweryfikowany adres z fgv.br

Marketing Estratégico


Tytuł Sortuj wg cytatów Sortuj wg roku Sortuj wg tytułu	Cytowane przez Cytowane przez	Rok
Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil J Thøgersen, MD De Barcellos, MG Perin, Y Zhou International Marketing Review 32 (3/4), 389-413, 2015	343	2015
A pesquisa survey em artigos de marketing nos Enanpads da década de 90 MG Perin, CH Sampaio, LMS Froemming, FB Luce Anais do XXIV ENANPAD, 2000, Brasil., 2000	133	2000
Entrepreneurial orientation and firm performance: an updated meta-analysis MC Soares, MG Perin RAUSP Management Journal 55 (2), 143-159, 2020	117	2020
An analysis of the influence of discount sales promotion in consumer buying intent and the moderating effects of attractiveness FO Santini, CH Sampaio, MG Perin, VA Vieira Revista de Administração (São Paulo) 50, 416-431, 2015	109	2015
Marketing metrics: Insights from Brazilian managers CH Sampaio, C Simões, MG Perin, A Almeida Industrial Marketing Management 40 (1), 8-16, 2011	101	2011
Modeling antecedents of student loyalty in higher education MG Perin, CH Sampaio, C Simões, RP De Pólvora Journal of marketing for higher education 22 (1), 101-116, 2012	99	2012
Performance empresarial: uma comparação entre indicadores subjetivos e objetivos MG Perin, CH Sampaio Encontro Nacional da Associação Nacional dos Programas de Pós-Graduação em …, 1999	96	1999
Students' trust, value and loyalty: evidence from higher education in Brazil CH Sampaio, MG Perin, C Simões, H Kleinowski Journal of Marketing for Higher Education 22 (1), 83-100, 2012	94	2012
Meta-analysis of the long-and short-term effects of sales promotions on consumer behavior FO Santini, VA Vieira, CH Sampaio, MG Perin Journal of Promotion Management 22 (3), 425-442, 2016	92	2016
Pesquisa científica da área de marketing: uma revisão histórica CH Sampaio, MG Perin Revista de Administração Contemporânea 10, 179-202, 2006	91	2006
Intervenientes na transferência de tecnologia universidade-empresa: o caso PUCRS L Closs, G Ferreira, C Sampaio, M Perin Revista de Administração Contemporânea 16, 59-78, 2012	90	2012
The moderating effect of managers' leadership behavior on salespeople's self-efficacy VA Vieira, MG Perin, CH Sampaio Journal of Retailing and Consumer Services 40, 150-162, 2018	82	2018
Orientação para o mercado, porte empresarial e performance MG Perin, CH Sampaio RAE-Revista de Administração de Empresas 44 (3), 76-88, 2004	74	2004
Planejamento estratégico CH SAMPAIO, MG PERIN Porto Alegre, Ed. SEBRAE/RS 3, 2004	73	2004
Learning orientation and competitive advantage: A critical synthesis and future directions WE Baker, D Mukherjee, MG Perin Journal of Business Research 144, 863-873, 2022	69	2022
Corporate brand expressions in business-to-business companies' websites: evidence from Brazil and India C Simoes, J Singh, MG Perin Industrial Marketing Management 51, 59-68, 2015	63	2015
Moderating effects of sales promotion types FO Santini, CH Sampaio, MG Perin, LB Espartel, WJ Ladeira BAR-Brazilian Administration Review 12 (2), 169-189, 2015	60	2015
Processo de aprendizagem organizacional e desempenho empresarial: o caso da indústria eletroeletrônica no Brasil MG Perin, CH Sampaio, AH Duhá, CC Bitencourt RAE eletrônica 5, 2007	57	2007
Fatores visuais de design e sua influência nos valores de compra do consumidor CH Sampaio, G Sanzi, LA Slongo, MG Perin Revista de administração de empresas 49, 373-386, 2009	56	2009
Impacto dos recursos da empresa na performance de inovação M Gattermann Perin, C Hoffmann Sampaio, G Hooley Revista de Administração de Empresas 47, 1-13, 2007	54	2007

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