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Francisco Villarroel Ordenes
Francisco Villarroel Ordenes
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Tytuł
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Customer experience management in the age of big data analytics: A strategic framework
M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ...
Journal of Business Research 116, 356-365, 2020
4362020
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
3562017
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
3512019
Analyzing customer experience feedback using text mining: A linguistics-based approach
FV Ordenes, B Theodoulidis, J Burton, T Gruber, M Zaki
Journal of Service Research 17 (3), 278-295, 2014
3202014
Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media
F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels
Journal of Consumer Research 43 (6), 875-894, 2017
3122017
The future of digital communication research: Considering dynamics and multimodality
D Grewal, D Herhausen, S Ludwig, FV Ordenes
Journal of Retailing 98 (2), 224-240, 2022
1392022
Mindful consumption: Three consumer segment views
GR Milne, F Villarroel Ordenes, B Kaplan
Australasian Marketing Journal 28 (1), 3-10, 2020
962020
From words to pixels: text and image mining methods for service research
F Villarroel Ordenes, S Zhang
Journal of Service Management 30 (5), 593-620, 2019
752019
Patterns in motion: How visual patterns in ads affect product evaluations
S Farace, A Roggeveen, F Villarroel Ordenes, K De Ruyter, M Wetzels, ...
Journal of Advertising 49 (1), 3-17, 2020
532020
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications
FV Ordenes, R Silipo
Journal of Business Research 137, 393-410, 2021
502021
Complaint de-escalation strategies on social media
D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ...
Journal of Marketing 87 (2), 210-231, 2023
452023
How high-arousal language shapes micro-versus macro-influencers’ impact
GL Cascio Rizzo, F Villarroel Ordenes, R Pozharliev, M De Angelis, ...
Journal of Marketing 88 (4), 107-128, 2024
312024
Bad intentions: Customers’ negative reactions to intentional failures and mitigating conditions
A Nazifi, H Roschk, F Villarroel Ordenes, B Marder
Journal of Travel Research 61 (8), 1808-1827, 2022
252022
What Drives Virtual Influencer's Impact?
GL Cascio Rizzo, JA Berger, F Villarroel Ordenes
Available at SSRN 4329150, 2023
112023
The role of in-store and online retailing factors
A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ...
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
42017
Customer experience measurement: implications for customer loyalty
FV Ordenes, DD Solis, D Herhausen
Handbook of Research on Customer Loyalty, 83-94, 2022
12022
EXPRESS: Standing Out While Fitting in: Visual Design of Text Overlays in Social Media Communication
S Farace, FV Ordenes, D Herhausen, D Grewal, K de Ruyter
Journal of Marketing, 00222429251322773, 2025
2025
Standing Out while Fitting In: Visual Rightness of Text Overlays in Social Media Communication
S Farace, FV Ordenes, D Grewal, K de Ruyter
JOURNAL OF MARKETING, 1-49, 2025
2025
Using Traditional Text Analysis and Large Language Models in Service Failure and Recovery
F Villarroel Ordenes, G Packard, J Hartmann, D Proserpio
Journal of Service Research, 10946705241307678, 2025
2025
Meet your Customers: The Marketing Analytics Collection
F Villarroel Ordenes, R Cadili
KNIME Press, 2023
2023
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