| Commercial use of conjoint analysis in Europe: Results and critical reflections DR Wittink, M Vriens, W Burhenne International journal of Research in Marketing 11 (1), 41-52, 1994 | 813 | 1994 |
| Linking Attribute, Benefits, and Consumer Values. M Vriens, F Hofstede marketing research 12 (3), 2000 | 388 | 2000 |
| The handbook of marketing research: uses, misuses, and future advances R Grover, M Vriens Sage, 2006 | 375 | 2006 |
| Latent class metric conjoint analysis WS DeSarbo, M Wedel, M Vriens, V Ramaswamy Marketing Letters 3, 273-288, 1992 | 311 | 1992 |
| Structural equation modeling V Savalei, PM Bentler The handbook of marketing research: Uses, misuses, and future advances 330, 36, 2006 | 288 | 2006 |
| Metric conjoint segmentation methods: A Monte Carlo comparison M Vriens, M Wedel, T Wilms Journal of Marketing Research 33 (1), 73-85, 1996 | 272 | 1996 |
| Measuring perceived service quality using integrated conjoint experiments H Oppewal, M Vriens International Journal of Bank Marketing 18 (4), 154-169, 2000 | 233 | 2000 |
| Verbal versus realistic pictorial representations in conjoint analysis with design attributes M Vriens, GH Loosschilder, E Rosbergen, DR Wittink Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998 | 167 | 1998 |
| Utility covariances and context effects in conjoint MNP models R Haaijer, M Wedel, M Vriens, T Wansbeek Marketing Science 17 (3), 236-252, 1998 | 118 | 1998 |
| Conjoint experiments for direct mail response optimization M Vriens, HR Van der Scheer, JC Hoekstra, J Roelf Bult European journal of Marketing 32 (3/4), 323-339, 1998 | 110 | 1998 |
| Ratings-based versus choice-based latent class conjoint models M Vriens, H Oppewal, M Wedel Market Research Society. Journal. 40 (3), 1-11, 1998 | 103 | 1998 |
| Managing missing data M Vriens, E Melton Marketing Research 14 (3), 12, 2002 | 94 | 2002 |
| Conjoint analysis in marketing: Developments in stimulus representation and segmentation methods M Vriens Rijksuniversiteit Groningen, 1995 | 94 | 1995 |
| Solving marketing problems with conjoint analysis M Vriens Journal of Marketing Management 10 (1-3), 37-55, 1994 | 77 | 1994 |
| Conjoint analysis in marketing M Vriens Rijksuniversiteit te Groningen, 1995 | 66 | 1995 |
| Pictorial stimuli in conjoint analysis GH Loosschilder, E Rosbergen, M Vriens, DR Wittink Market Research Society. Journal. 37 (1), 1-15, 1995 | 56 | 1995 |
| Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments M Wedel, M Vriens, THA Bijmolt, W Krijnen, PSH Leeflang International Journal of Research in Marketing 15 (1), 71-78, 1998 | 51 | 1998 |
| Split-questionnaire designs: A new tool in survey design and panel management M Vriens, M Wedel, Z Sándor Marketing Research 13 (2), 14, 2001 | 42 | 2001 |
| Market segmentation: analytical developments and application guidelines M Vriens Millward Brown Intelli-Quest. Techn Overview Ser, 2001 | 37 | 2001 |
| The handbook of marketing research: Uses, misuses, and future advances NK Malhotra, R Grover, M Vriens Questionnaire design and scale development, 83-94, 2006 | 30 | 2006 |