| Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony BL Dey, A Pandit, M Saren, S Bhowmick, H Woodruffe-Burton Journal of Retailing and Consumer Services 29, 40-48, 2016 | 115 | 2016 |
| Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis F McLeay, V Yoganathan, VS Osburg, A Pandit Journal of Cleaner Production 189, 519-528, 2018 | 71 | 2018 |
| Competing on service and branding in the renewable electricity sector A Paladino, AP Pandit Energy Policy 45, 378-388, 2012 | 70 | 2012 |
| A quadripartite approach to analysing young British South Asian adults’ dual cultural identity BL Dey, JMT Balmer, A Pandit, M Saren, B Binsardi Journal of Marketing Management 33 (9-10), 789-816, 2017 | 52 | 2017 |
| Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty A Pandit, S Vilches-Montero Journal of Retailing and Consumer Services 31, 355-360, 2016 | 52 | 2016 |
| Selfie appropriation by young British South Asian adults: Reifying, endorsing and reinforcing dual cultural identity in social media BL Dey, JMT Balmer, A Pandit, M Saren Information Technology & People 31 (2), 482-506, 2018 | 40 | 2018 |
| What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty S Vilches-Montero, A Pandit, R Bravo-Olavarria, CWF Chao Journal of Retailing and Consumer Services 44, 64-70, 2018 | 35 | 2018 |
| The impact of the amount of available information on decision delay: The role of common features A Nagpal, A Khare, T Chowdhury, LI Labrecque, A Pandit Marketing Letters 22, 405-421, 2011 | 35 | 2011 |
| Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals S Vilches-Montero, NMHN Hashim, A Pandit, R Bravo-Olavarria Journal of Retailing and Consumer Services 40, 82-90, 2018 | 24 | 2018 |
| Psychological tendencies in an emerging capital market: A study of individual investors in India A Pandit, K Yeoh The Journal of Developing Areas 48 (3), 129-148, 2014 | 21 | 2014 |
| Black or green? Exploring the drivers and roadblocks behind renewable electricity consumption A Paladino, A Pandit Australasian Journal of Environmental Management 26 (1), 43-62, 2019 | 18 | 2019 |
| Social media led co-creation of knowledge in developing societies: SME’s roles in the adoption, use and appropriation of smartphones in South Asia BL Dey, M Sarma, A Pandit, D Sarpong, S Kumari, K Punjaisri Production Planning & Control 30 (10-12), 1019-1031, 2019 | 15 | 2019 |
| Why resist? examining the impact of technological Advancement and perceived usefulness on Malaysians' switching intentions: The moderators NMHN Hashim, A Pandit, SS Alam, RA Manan The Journal of Developing Areas 49 (3), 65-80, 2015 | 14 | 2015 |
| The impact of perceived risk on consumer purchase postponement A Pandit, I Karpen, AP Josiassen Promaco Conventions, 2008 | 12 | 2008 |
| Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia S Sepehr, J Carlson, P Rosenberger III, A Pandit Journal of Consumer Marketing 40 (1), 136-149, 2023 | 7 | 2023 |
| Gradual or rapid global product rollouts?: A review of concepts, propositions, and future directions NM Hazrul, A Pandit The Journal of Developing Areas 50 (1), 389-405, 2016 | 4 | 2016 |
| Does product origin congruency moderate the country-of-origin-product evaluation relationship? AP Josiassen, A Pandit, I Karpen | 3 | 2008 |
| Exploring Football Fan Engagement: A Case Study in Customer Experience Innovation C Keogh, PJR III, A Pandit, HH Holzmuller A working paper submitted to the Academy of Marketing 2019 conference in London, 2019 | 1 | 2019 |
| The Role of Common Features in Decision Conflict Resolution. A Nagpal, A Khare, T Chowdhury, A Pandit Advances in Consumer Research 36, 2009 | 1 | 2009 |
| Continued engagement intention with social media influencers: the role of experience A Pandit, F McLeay, MM Zaveri, J Al Mursalin, PJ Rosenberger III Internet Research 35 (7), 1-29, 2024 | | 2024 |