| Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology F Muñoz-Leiva, J Hernández-Méndez, D Gómez-Carmona Physiology & behavior 200, 83-95, 2019 | 212 | 2019 |
| La gestión de la comunicación digital en las cooperativas españolas PP Marín Dueñas, D Gómez Carmona CIRIEC-ESPAÑA, 2021 | 40 | 2021 |
| Impact of COVID-19 prevention measures on health service quality, perceived value and user satisfaction. A structural equation modelling (SEM) approach D Gómez-Carmona, A Paramio, S Cruces-Montes, PP Marín-Dueñas Atencion primaria 54 (2), 102178, 2022 | 39 | 2022 |
| The effect of consumer concern for the environment, self-regulatory focus and message framing on green advertising effectiveness: An eye tracking study D Gómez-Carmona, F Muñoz-Leiva, F Liébana-Cabanillas, A Nieto-Ruiz, ... Environmental Communication 15 (6), 813-841, 2021 | 34 | 2021 |
| Human taste-perception: brain computer interface (BCI) and its application as an engineering tool for taste-driven sensory studies R Anbarasan, D Gomez Carmona, R Mahendran Food Engineering Reviews 14 (3), 408-434, 2022 | 33 | 2022 |
| The effect of the wine tourism experience D Gómez-Carmona, A Paramio, S Cruces-Montes, PP Marín-Dueñas, ... Journal of Destination Marketing & Management 29, 100793, 2023 | 31 | 2023 |
| Smart tourism destinations really make sustainable cities: Benidorm as a case study A Aguirre, A Zayas, D Gómez-Carmona, JAL Sánchez International Journal of Tourism Cities 9 (1), 51-69, 2022 | 30 | 2022 |
| Aplicación de las técnicas de marketing sensorial en los establecimientos de moda: el caso de Zara y Stradivarius PP Marín Dueñas, D Gómez-Carmona | 27 | 2021 |
| Sparking interest in restaurant dishes? Cognitive and affective processes underlying dish design and ecological origin. An fMRI study F Muñoz-Leiva, D Gómez-Carmona Physiology & behavior 200, 116-129, 2019 | 27 | 2019 |
| Do you see it clearly? The effect of packaging and label format on Google Ads D Gómez-Carmona, S Cruces-Montes, PP Marín-Dueñas, ... Journal of Theoretical and Applied Electronic Commerce Research 16 (5), 1648 …, 2021 | 26 | 2021 |
| Comportamiento de compra y marketing de los sentidos: un análisis de su influencia en los compradores de moda PPM Dueñas, DG Carmona Vivat Academia, 459-479, 2021 | 18 | 2021 |
| Environmental concern as a moderator of information processing: A fMRI study D Gómez-Carmona, PP Marín-Dueñas, RC Tenorio, CS Domínguez, ... Journal of Cleaner Production 369, 133306, 2022 | 16 | 2022 |
| What do you want to eat? Influence of menu description and design on consumer’s mind: An fMRI study D Gómez-Carmona, F Muñoz-Leiva, A Paramio, F Liébana-Cabanillas, ... Foods 10 (5), 919, 2021 | 15 | 2021 |
| Evolution of the impact of social media in hospitality: A bibliometric analysis MMM Miguel Ángel Sánchez Jiménez, Diego Gómez Carmona Journal of Destination Marketing & Management 31, 13, 2024 | 9* | 2024 |
| Aplicación de la neurociencia al análisis de la efectividad de la comunicación de energías renovables D Gómez Carmona Universidad de Granada, 2020 | 9 | 2020 |
| La comunicación empresarial en tiempos de COVID PPM Dueñas, DG Carmona ADResearch ESIC International Journal of Communication Research 27, e196-e196, 2022 | 8 | 2022 |
| Application of sensory marketing techniques in fashion shops: the case of Zara and Stradivarius PP Marín Dueñas, D Gómez-Carmona Vivat Academia. Revista de Comunicación 155, 17-32, 2022 | 7 | 2022 |
| Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking D Gómez Carmona, F Muñoz-Leiva, A Paramio Leiva, ... UNIV COMPLUTENSE MADRID, SERVICIO PUBLICACIONES, 2022 | 7 | 2022 |
| Cross-sectional analysis of coping strategies and anxiety and depression levels in a sample of the Andalusian population during the home lockdown caused by the COVID-19 … A Zayas, SJ Cruces-Montes, A Paramio, A Romero-Moreno, ... International Journal of Social Psychology 37 (1), 119-143, 2022 | 6 | 2022 |
| Efecto del comportamiento pro-ambiental en la intención de compra de energías renovables D Gómez-Carmona, R Cano Tenorio, PP Marín Dueñas, B Macías Varela Dykinson, 2022 | 3 | 2022 |
