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Andreas Lanz
Tytuł
Cytowane przez
Cytowane przez
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Climb or Jump: Status-Based Seeding in User-Generated Content Networks
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research 56 (3), 361-378, 2019
952019
Revenue generation through influencer marketing
M Beichert, A Bayerl, J Goldenberg, A Lanz
Journal of Marketing 88 (4), 40-63, 2024
552024
Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data
M Weiler, S Stolz, A Lanz, C Schlereth, O Hinz
Weiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver …, 2021
232021
Influencer Marketing
J Goldenberg, A Lanz, D Shapira, F Stahl
Impact at JMR, 2021
122021
Buying future endorsements from prospective influencers on user-generated content platforms
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research 61 (5), 839-857, 2024
102024
Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors
J Goldenberg, A Lanz, D Shapira, F Stahl
Journal of Marketing 88 (5), 111-130, 2024
92024
Contract Design in Influencer Marketing
R Hofstetter, A Lanz, NS Sahni
Stanford University Graduate School of Business Research Paper Forthcoming, 2023
42023
Swiss influencer marketing report 2020
M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ...
University of Lucerne, 2020
42020
Behavior toward newcomers and contributions to online communities
F Pethig, H Hoehle, KL Hui, A Lanz
MIS Quarterly, 2024
3*2024
Adaptive grids for the estimation of dynamic models
A Lanz, G Reich, O Wilms
Quantitative Marketing and Economics 20 (2), 179-238, 2022
32022
" Small Data": Inference with Occasionally Observed States
A Gilch, A Lanz, P Müller, G Reich, O Wilms
Management Science, 2025
12025
The Surprising ROI of Small Online Influencers
M Beichert, X Zhang, A Bayerl, J Goldenberg, X Gu, PK Kannan, A Lanz
MIT Sloan Management Review (Online), 1-4, 2024
12024
Influencer marketing unlocked: Understanding the value chains driving the creator economy
B Libai, AB Rosario, M Beichert, B Donkers, M Haenlein, R Hofstetter, ...
Journal of the Academy of Marketing Science, 1-25, 2025
2025
When It Comes to Influencers, Smaller Can Be Better: Companies that rely on celebrities with lots of followers are missing out.
M Beichert, A Bayerl, A Lanz, J Goldenberg
Harvard Business Review 2024, 23-28, 2024
2024
Unexpected Monetary Incentives and User-Generated Content on Digital Platforms
F Pethig, H Hoehle, KL Hui, A Lanz
2024
Essays on Marketing and Online Social Networks
A Lanz
2017
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