| Research methods D Crowther, G Lancaster Routledge, 2012 | 1083 | 2012 |
| Selling and sales management D Jobber Pearson Education, 2006 | 872 | 2006 |
| Research methods in management G Lancaster Routledge, 2007 | 786 | 2007 |
| Implementing value strategy through the value chain D Walters, G Lancaster Management Decision 38 (3), 160-178, 2000 | 451 | 2000 |
| Essentials of marketing: text and cases G Lancaster, L Massingham McGraw-Hill, 1999 | 337 | 1999 |
| Communicating in the new interactive marketspace W Ozuem, KE Howell, G Lancaster European Journal of Marketing 42 (9/10), 1059-1083, 2008 | 230 | 2008 |
| Marketing management G Lancaster, L Massingham McGraw-Hill Publishing Company, 2001 | 190 | 2001 |
| E‐CRM: customer relationship marketing in the hotel industry D Luck, G Lancaster Managerial Auditing Journal 18 (3), 213-231, 2003 | 189 | 2003 |
| Social media brand perceptions of millennials G Helal, W Ozuem, G Lancaster International Journal of Retail & Distribution Management 46 (10), 977-998, 2018 | 180 | 2018 |
| Value‐based marketing and its usefulness to customers D Walters, G Lancaster Management decision 37 (9), 697-708, 1999 | 149 | 1999 |
| Value and information–concepts and issues for management D Walters, G Lancaster Management Decision 37 (8), 643-656, 1999 | 149 | 1999 |
| An exploration into the practice of online service failure and recovery strategies in the Balkans Y Azemi, W Ozuem, KE Howell, G Lancaster Journal of Business Research 94, 420-431, 2019 | 120 | 2019 |
| An exploration of consumers' response to online service recovery initiatives W Ozuem, A Patel, KE Howell, G Lancaster International Journal of Market Research 59 (1), 97-115, 2017 | 103 | 2017 |
| Marketing fundamentals G Lancaster, F Withey Routledge, 2006 | 98* | 2006 |
| Determinants of online brand communities’ and millennials’ characteristics: A social influence perspective W Ozuem, M Willis, K Howell, G Lancaster, R Ng Psychology & Marketing 38 (5), 794-818, 2021 | 80 | 2021 |
| Using the Internet as a channel for commerce D Walters, G Lancaster Management Decision 37 (10), 800-817, 1999 | 79 | 1999 |
| The influence of customer loyalty on small island economies: an empirical and exploratory study W Ozuem, T Thomas, G Lancaster Journal of Strategic Marketing 24 (6), 447-469, 2016 | 76 | 2016 |
| An empirical investigation into the process of strategic marketing planning in SMEs: its attendant problems, and proposals towards a new practical paradigm G Lancaster, I Waddelow Journal of Marketing Management 14 (8), 853-878, 1998 | 69 | 1998 |
| The influence of employee characteristics on market orientation G Lancaster, H Van Der Velden International Journal of Bank Marketing 22 (5), 343-365, 2004 | 66 | 2004 |
| Entrepreneurship and the small to medium‐sized enterprise: a divergent/convergent paradox in thinking patterns between advisers and SME owner‐managers J Day, P Reynolds, G Lancaster Management decision 44 (5), 581-597, 2006 | 65 | 2006 |
