| Determining customer loyalty: Review and model R Agrawal, SS Gaur, A Narayanan The marketing review 12 (3), 275-289, 2012 | 111 | 2012 |
| Service quality measurement in retail store context: A review of advances made using SERVQUAL and RSQS SS Gaur, R Agrawal The Marketing Review 6 (4), 317-330, 2006 | 107 | 2006 |
| Environmentally responsible consumption: Construct definition, scale development, and validation S Gupta, R Agrawal Corporate Social Responsibility and Environmental Management 25 (4), 523-536, 2018 | 105 | 2018 |
| Consuming responsibly: Exploring environmentally responsible consumption behaviors R Agrawal, S Gupta Journal of Global Marketing 31 (4), 231-245, 2018 | 62 | 2018 |
| Threat of a ‘Me Too’ Perception: A Case of Café Coffee Day R Agrawal The Marketing Review 9 (3), 251-271, 2009 | 12 | 2009 |
| Flocking together–benefits and costs of small group consumption community participation R Agrawal, G Ramachandran European Journal of Marketing 51 (9/10), 1713-1738, 2017 | 9 | 2017 |
| Need for Cognition as Determinants of Response to Rational and Emotional Ad Appeals R Agrawal, V Patangia Management and Labour Studies 28 (3), 2005 | 4* | 2005 |
| Purchase Decision Involvement: An Exploratory Study on Consumer Values RK Misra, R Agrawal Management and Labour Studies 30 (2), 2003 | 4 | 2003 |
| Creating a Green Image: Marketing Efforts and Customer Sentiments S Raja, A Richa Australian and New Zealand Marketing Academy Conference (ANZMAC), 2012 | 2 | 2012 |
| Coffee Shops Yesterday, Running Groups Today - Consumption Communities As the New Address For Oldenburg's Third Places G Ramachandran, R Agrawal Association for Consumer Research (ACR) Conference, 2013 | 1* | 2013 |
| Coffee Shops Yesterday, Running Groups Today - Consumption Communities As the New Address For Oldenburg's Third Places G Ramachandran, R Agrawal Advances in Consumer Research 41, 2013 | 1* | 2013 |
| Customers Relational Behavior in a Pseudo-relationship Context R Agrawal, SS Gaur American Marketing Association Summer Educators Conference, 2007 | 1 | 2007 |
| CUSTOMERS’RELATIONAL BEHAVIOR IN A PSEUDO-RELATIONSHIP CONTEXT R Agrawal, SS Gaur 2007 American Marketing Association (AMA) Educators Conference, 292, 2007 | 1 | 2007 |
| Flocking together – benefits and costs of small group consumption community participation RAG Ramachandran European Journal of Marketing 51 (9/10), 1713-1738, 2017 | | 2017 |
| Exploring Customers’ Relational Behaviour A Narayanan, R Agrawal Australian and New Zealand Marketing Academy Conference (ANZMAC), 2013 | | 2013 |
| Perceived Brand Greenness: Scale Development and Validation S Raja, R Agrawal Yale China India Insights Conference, 2013 | | 2013 |
| The Indian Bazaar: Street Markets and Customer Perceptions N Kuppan, S Raja, R Agrawal Association for Consumer Research (ACR) Conference, 2013 | | 2013 |
| The Indian Bazaar: Street Markets and Customer Perceptions N Kuppan, S Raja, R Agrawal Advances in Consumer Research 41, 2013 | | 2013 |
| Customer Involvement and Behavioral Manifestations in Dissatisfying Consumption Situations R Agrawal, K Ramesh Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior …, 2012 | | 2012 |
| Loyalty Program Membership: A Study of Factors Influencing Customer Decision SS Mathew, R Agrawal Academy of Marketing Conference, 2012 | | 2012 |
Giridhar RamachandranAssistant Professor, XLRI - Xavier School of ManagementZweryfikowany adres z xlri.ac.in