Obserwuj
Emeritus Professor Kim-Shyan Fam
Emeritus Professor Kim-Shyan Fam
Harbin University of Commerce & Romanian American University
Zweryfikowany adres z magscholar.com - Strona główna
Tytuł
Cytowane przez
Cytowane przez
Rok
The influence of religion on attitudes towards the advertising of controversial products
KS Fam, DS Waller, BZ Erdogan
European Journal of marketing 38 (5/6), 537-555, 2004
10132004
Branding universities in Asian markets
BJ Gray, K Shyan Fam, VA Llanes
Journal of product & brand management 12 (2), 108-120, 2003
4272003
Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency
Z Yang, C Su, KS Fam
Journal of Marketing 76 (3), 41-55, 2012
3612012
Advertising of controversial products: a cross‐cultural study
DS Waller, KS Fam, B Zafer Erdogan
Journal of consumer marketing 22 (1), 6-13, 2005
2842005
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic marketing 1 (1), 25-36, 2010
2492010
Trust and the online relationship—an exploratory study from New Zealand
KS Fam, T Foscht, RD Collins
Tourism Management 25 (2), 195-207, 2004
2172004
Ethnic food consumption intention at the touring destination: The national and regional perspectives using multi-group analysis
H Ting, KS Fam, JCJ Hwa, JE Richard, N Xing
Tourism Management 71, 518-529, 2019
1752019
Advertising controversial products in the Asia Pacific: what makes them offensive?
KS Fam, DS Waller
Journal of business ethics 48, 237-250, 2003
1652003
Cultural values and advertising in Malaysia: views from the industry
DS Waller, K Shyan Fam
Asia Pacific Journal of Marketing and Logistics 12 (1), 3-16, 2000
1492000
Exploring a consumption value model for Islamic mobile banking adoption
T Thye Goh, N Mohd Suki, K Fam
Journal of Islamic Marketing 5 (3), 344-365, 2014
1442014
The influence of religion on Islamic mobile phone banking services adoption
S Sun, T Goh, KS Fam, Y Xue, Y Xue
Journal of Islamic marketing 3 (1), 81-98, 2012
1412012
Muslim religiosity and purchase intention of different categories of Islamic financial products
FT Newaz, KS Fam, RR Sharma
Journal of Financial Services Marketing 21 (2), 141-152, 2016
1142016
Cultural values and effective executional techniques in advertising: a cross‐country and product category study of urban young adults in Asia
KS Fam, R Grohs
International Marketing Review 24 (5), 519-538, 2007
1032007
In‐store marketing: a strategic perspective
KS Fam, B Merrilees, JE Richard, L Jozsa, Y Li, J Krisjanous
Asia Pacific Journal of Marketing and Logistics 23 (2), 165-176, 2011
932011
The role of renqing in mediating customer relationship investment and relationship commitment in China
G Shi, Y Shi, AKK Chan, MT Liu, KS Fam
Industrial Marketing Management 40 (4), 496-502, 2011
882011
Business marketing in BRIC countries
S Biggemann, KS Fam
Industrial Marketing Management 40 (1), 5-7, 2011
862011
Digitalization and its impact on contemporary marketing strategies and practices
TH Cham, JH Cheah, MA Memon, KS Fam, J László
Journal of Marketing Analytics 10 (2), 103-105, 2022
832022
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
F Zeng, Z Yang, Y Li, KS Fam
Industrial Marketing Management 40 (3), 395-404, 2011
822011
Chinese “Little Emperor”, cultural values and preferred communication sources for university choice
KC Chung, DK Holdsworth, Y Li, KS Fam
Young Consumers 10 (2), 120-132, 2009
802009
Consumer attitude towards sales promotion techniques: a multi-country study
KS Fam, PQ Brito, M Gadekar, JE Richard, U Jargal, W Liu
Asia Pacific Journal of Marketing and Logistics 31 (2), 437-463, 2019
792019
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