| Aplikasi Supply Chain Management Dalam Dunia Bisnis YM Siagian Grasindo. Jakarta, 2005 | 327 | 2005 |
| Peran responsiveness chatbot artificial intelligence dalam membentuk customer satisfaction Y Nugraha, Y Masnita, K Kurniawati Jurnal Manajemen Dan Bisnis Sriwijaya 20 (3), 143-158, 2022 | 30 | 2022 |
| Influence of Government Support, Technology Support and Islamic banking awareness on Islamic banking Choice in Indonesia with Moderating role of religiosity Y Masnita, A Yakub, AT Nugraha, SV Riorini International Journal of Innovation, Creativity and Change 6 (8), 46-66, 2019 | 26 | 2019 |
| Influence Social Media Marketing Activities Against Brand Loyalty Directly Or Through Consumer Satisfaction And Brand Equity On The Largest E-Commerce In Indonesia M Daya, YM Siagian, K Kurniawati Jurnal Aplikasi Manajemen 20 (4), 865-877, 2022 | 21 | 2022 |
| Impact of customer perceived value on loyalty: In context CRM L Ramadhan, MM Yolanda Masnita Siagian INA-Rxiv, 2019 | 21 | 2019 |
| The Determinants of Purchase Intention in Social Commerce L Sintia, YM Siagian, K Kurniawati Jurnal Manajemen Bisnis 14 (1), 214-237, 2023 | 15 | 2023 |
| Does Strategic Leadership Impact Competitive Advantage, Mediated by Diversification Strategy In the Manufacturing Industry AN Fatyandri, YM Siagian, W Santosa, A Setyawan International Journal of Scientific Research and Management (IJSRM) 11 (05 …, 2023 | 13 | 2023 |
| Penyusunan Rencana Bisnis UMKM Y Masnita, D Nurhaida, HT Pohan JUARA: Jurnal Wahana Abdimas Sejahtera, 33-42, 2020 | 13 | 2020 |
| Application Of Financial Inclusions In Indonesia: A Study On Vulnareble Group Y Masnita, H Triyowati, Khomsiyah Eurasian Journal of Economics and Finance 7 (3), 22-33, 2019 | 12 | 2019 |
| Artificial Intelligence in Marketing: Literature Review and Future Research Agenda Y Masnita, JK Ali, A Zahra, N Wilson, W Murwonugroho Journal of System and Management Sciences 14 (1), 120 - 14-, 2024 | 11 | 2024 |
| Pemberdayaan Lembaga Keuangan Syariah Dalam Meningkatkan Peran Inklusi Keuangan. Y Masnita, H Triyowati, K Khomsiyah JUARA: Jurnal Wahana Abdimas Sejahtera, 1 (1), 26, 2020 | 11 | 2020 |
| Toward ‘Sustainable Development’Through Zakat-Infaq-Sadaqah Distributions–As Inclusive Activities–For the Development of Social Welfare and Micro and Small Enterprises H Triyowati, Y Masnita, Khomsiyah Australian Journal of Islamic Studies 3 (1), 24-44, 2018 | 10 | 2018 |
| Supply chain practices impact on supplier performance: The mediating role of market-based and operational performance Y Masnita, H Triyowati, M Rasyawal International Journal of Applied Business and Economic Research 15 (8), 209-221, 2017 | 10 | 2017 |
| Peran Mediasi Electronic Word of Mouth dan Brand Experience pada Pengaruh Social Media Marketing terhadap Brand Equity N Lesmana, Y Masnita, K Kurniawati Jurnal Administrasi Bisnis 12 (1), 31-42, 2023 | 9 | 2023 |
| Halal transaction: implication for digital retail by using financial technology Y Masnita, M Rasyawal, HL Yusran Jurnal Ilmiah Ekonomi Islam 7 (1), 16-22, 2021 | 9 | 2021 |
| Zakat, iInfak, sedekah dan akuntansinya serta potensinya dalam meningkatkan kesejahteraan rakyat miskin YZ Basri, H Triyowati, S Yolanda Masnita BUKU DOSEN-2015, 2016 | 9 | 2016 |
| Marketing Reloaded: Kompilasi Konsep dan Praktik Pemasaran, A Furinto, Rizal, SB (Penulis Tamu: Yolanda M Siagian Salemba Empat, 2009 | 9 | 2009 |
| Peran Pemasaran Media Sosial Pada Ekuitas Merek Menggunakan Citra Dan Kepercayaan Merek MD Ramdhani, Y Masnita Jurnal Ekobis: Ekonomi Bisnis & Manajemen 13 (1), 89-103, 2023 | 8 | 2023 |
| Halal Tourism in Theory of Planned Behavior: Intention to Recommend Variable Analysis MM Farizkhan, Y Masnita, K Chrisjatmiko Journal of Social Research 2 (8), 2592-2599, 2023 | 7 | 2023 |
| Influencing Factors Enhancement Innovation Performance of Rural Tourism in Indonesia R Anggraini, YM Siagian, HL Yusran European Journal of Business and Management Research 8 (3), 11-15, 2023 | 7 | 2023 |
KurniawatiUniversitas TrisaktiZweryfikowany adres z trisakti.ac.id