| A longitudinal assessment of online privacy notice readability GR Milne, MJ Culnan, H Greene Journal of Public Policy & Marketing 25 (2), 238-249, 2006 | 260 | 2006 |
| The value of student created videos in the college classroom-an exploratory study in marketing and accounting H Greene, C Crespi International Journal of Arts & Sciences 5 (1), 273, 2012 | 149 | 2012 |
| Female consumers: Decision-making in brand-driven retail E Granot, H Greene, TG Brashear Journal of Business Research 63 (8), 801-808, 2010 | 107 | 2010 |
| The impact of customer education on customer loyalty through service quality M Suh, H Greene, B Israilov, T Rho Services Marketing Quarterly 36 (3), 261-280, 2015 | 69 | 2015 |
| Freshmen marketing: A first-year experience with experiential learning H Greene Marketing Education Review 21 (1), 79-88, 2011 | 60 | 2011 |
| Learning through student created, content videos H Greene International Journal of Arts & Sciences 7 (2), 469, 2014 | 30 | 2014 |
| The role of friendship in relationship marketing, investigated in the retail service industries J Ahn, J Ock, H Greene, T Rho Services Marketing Quarterly 35 (3), 206-221, 2014 | 29 | 2014 |
| A structural guide to interviewing as qualitative marketing research: The three interview series model E Granot, H Greene Marketing, technology and customer commitment in the new economy …, 2014 | 22 | 2014 |
| The value of storytelling in the marketing curriculum H Greene, K Koh, J Bonnici, J Chase Journal of the Academy of Business Education 16, 111, 2015 | 20 | 2015 |
| Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships? M Suh, T Rho, H Greene Journal of Database Marketing & Customer Strategy Management 19, 39-55, 2012 | 19 | 2012 |
| Enhancing segmentation systems H Greene, S Greene Journal of Targeting, Measurement and Analysis for Marketing 16, 298-311, 2008 | 18 | 2008 |
| Customer loyalty the Disney way K Lawrence, H Greene International Journal of Arts & Sciences 13 (1), 83-94, 2020 | 15 | 2020 |
| Assessing model performance: The Gini statistic and its standard error HJ Greene, GR Milne Journal of Database Marketing & Customer Strategy Management 17, 36-48, 2010 | 11 | 2010 |
| Alternative data sources in targeted marketing: The value of exographics H Greene, GR Milne Journal of Targeting, Measurement and Analysis for Marketing 14, 33-46, 2005 | 10 | 2005 |
| Experiential learning with direct response TV advertising H Greene Journal of Advertising Education 14 (1), 28-33, 2010 | 7 | 2010 |
| Creativity in marketing: A new class H Greene International Journal of Arts & Sciences 12 (1), 233-242, 2019 | 3 | 2019 |
| Green event marketing: The sustainable community event portfolio K Koh, H Greene Journal of Interdisciplinary Business Studies 2, 1-15, 2015 | 3 | 2015 |
| Enhancing Students’ Segmentation Skills and Targeting Knowledge: Using the Gains Tables, Lift Charts and the Gini Coefficient H Greene Journal of Advertising Education 13 (1), 16-24, 2009 | 3 | 2009 |
| The value of personal learning environments in teaching: a case study in a social media marketing course KP Chiang, H Greene International Journal of Teaching and Case Studies 12 (3), 258-272, 2021 | 2 | 2021 |
| A statistic for measuring response model performance: Determining the significance of the gains chart HJ Greene University of Massachusetts Amherst, 2005 | 2 | 2005 |