Keep the fire burning: Exploring the hierarchies of music fandom and the motivations of superfans J Edlom, J Karlsson Media and Communication 9 (3), 123-132, 2021 | 26 | 2021 |
The Engagement imperative: experiences of communication practitioners’ brand work in the music industry J Edlom Media and Communication 10 (1), 66-76, 2022 | 18 | 2022 |
Commodifying participation through choreographed engagement: the Taylor Swift case LR Bengtsson, J Edlom Arts and the Market, 2023 | 13 | 2023 |
Hang with me—exploring fandom, brandom, and the experiences and motivations for value Co-creation in a music fan community J Edlom, J Karlsson International Journal of Music Business Research 10 (1), 17-31, 2021 | 13 | 2021 |
Mapping transmedia marketing in the music industry: a methodology L Ryan Bengtsson, J Edlom Media and Communication 9 (3), 164-174, 2021 | 11 | 2021 |
Authenticity and Digital Popular Music Brands J Edlom Popular music, technology, and the changing media ecosystem: from cassettes …, 2020 | 11 | 2020 |
4. Sparking the Nordic music brand J Edlom The Nordic Wave in Place Branding: Poetics, Practices, Politics, 39, 2019 | 2 | 2019 |
Understanding tensions in strategic communication practices: a strategy-as-practice study of the music industry J Edlom, P Skålén Journal of Communication Management 28 (2), 313-327, 2024 | | 2024 |
In Search for a methodological approach:: Challenges of capturing transmedia marketing in the music industry L Ryan Bengtsson, J Edlom ECREA Organisational and Strategic Communication section: Complexity …, 2020 | | 2020 |
Innovating music experiences: Creativity in pandemic times J Karlsson, J Edlom, LR Bengtsson Innovation in Music: Cultures and Contexts, 232-246, 0 | | |