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Atilla Wohllebe
Atilla Wohllebe
Professor for E-Commerce & Digital Business Models at University of Applied Sciences Wedel
Email confirmado em atilla-wohlle.be - Página inicial
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Consumer Acceptance of App Push Notifications: Systematic Review on the Influence of Frequency
A Wohllebe
International Journal of Interactive Mobile Technologies 14 (13), 36-47, 2020
362020
Mobile Apps in Retail: Determinants of Consumer Acceptance – a Systematic Review
A Wohllebe, P Dirrler, S Podruzsik
International Journal of Interactive Mobile Technologies 14 (20), 153-164, 2020
312020
Mobile Apps in Retail: Effect of Push Notification Frequency on App User Behavior
A Wohllebe, DS Hübner, U Radtke, S Podruzsik
Innovative Marketing 17 (02), 102-111, 2021
302021
Digitalisierung und Einzelhandel: Taktiken und Technologien, Praxisbeispiele und Herausforderungen
R Deckert, A Wohllebe
29*2021
Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App
A Wohllebe, F Ross, S Podruzsik
International Journal of Interactive Mobile Technologies 14 (19), 2020
212020
Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions
A Wohllebe, MR Adler, S Podruzsik
International Journal of Interactive Mobile Technologies 15 (15), 35-46, 2021
182021
Consumers Choosing Retailers On Online Marketplaces: How Can Retailers Differentiate Apart From The Price? – An Exploratory Investigation
M Adler, A Wohllebe
International Journal of Applied Research in Business and Management 1 (1 …, 2020
162020
Incentives on E-Commerce App Downloads in Medium Apps - A Case Study on the Effects of Coupons and Bonus Points
A Wohllebe, T Stoyke, S Podruzsik
International Journal of Interactive Mobile Technologies 14 (19), 180-196, 2020
112020
Geschäftsmodelle systematisch analysieren: Wertschöpfungsmechanismen verstehen und Wirkungszusammenhänge identifizieren
A Wohllebe
10*2022
Communities of Practice for Functional Learning in Agile Contexts: Definition Approach and Call for Research
A Wohllebe, M Götz
International Journal of Advanced Corporate Learning 14 (1), 62-69, 2021
82021
Evaluating the Service Quality of Mobile Health Versus Clinic Based Intervention in Hearing Healthcare - A Comparative Study
F Ross, A Wohllebe
International Journal of Interactive Mobile Technologies 15 (10), 21-32, 2021
82021
Smartphone Apps im Einzelhandel: Einsatzmöglichkeiten, Praxisbeispiele & Herausforderungen
A Wohllebe, N Wolter
82021
Scrum as an Agile Method for Strategic Organizational Learning in Digital Enterprise Transformation: Applying the Four Elements of Organizational Learning
A Wohllebe
Disruptive Technology and Digital Transformation for Business and Government, 2021
72021
Classification of mobile app users in multi-channel retail–An exploratory analysis
A Wohllebe, DS Hübner, D Kämpf, S Podruzsik
International Journal of Recent Contributions from Engineering, Science & IT …, 2022
62022
Towards a Scientific Definition of App Marketing - A Practice-Oriented Approach Using Scientific and Grey Literature
A Wohllebe, M Hillmers
International Journal of Applied Research in Business and Management 2 (1 …, 2021
62021
Mobile Apps in Stationary Retail: Assessing the Theoretical and Practical Relevance of Features and Developing a Typology – Insights Into the German Market
A Wohllebe
15th International Conference on Economics and Business 2021, 208-222, 2021
62021
Dialogue Marketing: Ecological Sustainability of Letter and E-Mail in Comparison in Germany
A Wohllebe
Journal of Environmental Sustainability 7 (1), 52-64, 2019
62019
The Role of Personal Assistance in the Uptake of Smartphone-Based Tele-Audiology — An Extension of the Technology Acceptance Model
F Ross, A Wohllebe, E Diez
International Journal of Interactive Mobile Technologies 16 (12), 18-31, 2022
52022
Nutzung App-basierter Orientierungshilfen im stationären Einzelhandel
A Wohllebe, L Johnsen
Marketing & Innovation 2023: Future Shopping – der Handel in der (Nach …, 2023
42023
Geschäftsmodellanalyse mit dem Business Model Canvas
A Wohllebe
Geschäftsmodelle systematisch analysieren: Wertschöpfungsmechanismen …, 2022
42022
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