| Brand preference in Islamic banking A Khaliq, AG Rustam, MM Dent Journal of Islamic Marketing 2 (1), 74-82, 2011 | 175* | 2011 |
| Service innovation: building a sustainable competitive advantage in higher education BL Cheng, TH Cham, MM Dent, TH Lee International Journal of Services, Economics and Management 10 (4), 289-309, 2019 | 69 | 2019 |
| Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm N Valaei, S Rezaei, G Bressolles, MM Dent Asia-Pacific Journal of Business Administration, 2021 | 49 | 2021 |
| The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity BL Cheng, SR Nickhashemi, MM Dent Journal of Islamic Marketing, 2020 | 48 | 2020 |
| Building Sustainable Relationships: Service Innovation at the Pinnacle of Touristic Achievement BL Cheng, M Shaheen, TH Cham, MM Dent, Y Yacob Asian Journal of Business Research 11 (1), 2021 | 21 | 2021 |
| A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions T Amjad, MM Dent, NN Abu Mansor Journal of Research in Marketing and Entrepreneurship 25 (3), 393-409, 2023 | 12 | 2023 |
| Task technology fit in online transaction through apps. N Valaei, SR Nikhashemi, HJ Hwang, MM Dent Optimizing E-Participation Initiatives Through Social Media, 236-251, 2018 | 9 | 2018 |
| Critical and interpretive social science theory: A case study approach M Dent, SKE Wong, I Nazari Актуальні проблеми економіки, 268-275, 2013 | 6 | 2013 |
| Narrative transportation and trust in luxury hotels SNS marketing: the moderating role of social interaction A Chalke, BL Cheng, MM Dent Services Marketing Quarterly 44 (2-3), 227-248, 2023 | 3 | 2023 |
| A Reflexive Study of the Continuous Practice Improvement of a Global Marketeer MM Dent ALARj 20 (2), 71-84, 2014 | 3 | 2014 |
| Action research and critical theoretic approaches to management studies MM Dent, SKE Wong Актуальні проблеми економіки, 366-371, 2012 | 2 | 2012 |
| The Marketeer experiences: Action research conceptual developments MM Dent, SKE Wong Актуальні проблеми економіки, 324-330, 2012 | 2 | 2012 |
| Tales of luxury: unveiling gender-based insights into hotel brands’ instagram marketing A Chalke, BL Cheng, M Dent Journal of Hospitality and Tourism Insights 8 (2), 420-447, 2025 | 1 | 2025 |
| Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption BL Cheng, TH Cham, Z Gao, MF bin Abd Rahim, TC Lau, MM Dent International Journal of Pharmaceutical and Healthcare Marketing, 2024 | 1 | 2024 |
| Does Electronic Word-of-Mouth Still Contribute to Boosting Purchase Intention? Understanding the Role of Gender as a Moderator BL Cheng, TH Cham, YF Cai, A Chalke, MM Dent International Conference on Emerging Technologies and Intelligent Systems …, 2022 | 1 | 2022 |
| The Impact of Cultural Intelligence on Student Engagement in Higher Education MM Dent Higher Education: Region, Country and Community, 2022 | 1 | 2022 |
| Cultural Intelligence for Optimal Outcomes: Diaries, the Violin, and Existential Knowledge MM Dent Advancing Innovation and Sustainable Outcomes in International Graduate …, 2020 | 1 | 2020 |
| A reflexive study of the continuous practice improvement of a global professional MM Dent PQDT-Global, 2016 | 1 | 2016 |
| Crossroads: A Success Guide for New Graduates MM Dent Dialogy, 2024 | | 2024 |
| Malaysian AIDS Council (MAC): The Journey to Create Social Awareness F Quoquab, J Mohammad, FS Ahmad, ZA Salam, MM Dent Social Entrepreneurs: Mobilisers of Social Change, 281-288, 2022 | | 2022 |
Cheng Boon-LiatAssociate Professor Sunway UniversityEmail confirmado em sunway.edu.my
