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Joon-ho KANG
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Symbolic purchase in sport: the roles of self‐image congruence and perceived quality
D Hee Kwak, JH Kang
Management decision 47 (1), 85-99, 2009
3272009
Impact of Mega Sport Events on Destination Image and Country Image.
J Kim, JH Kang, YK Kim
Sport Marketing Quarterly 23 (3), 2014
1382014
A structural model of image-based and utilitarian decision-making processes for participant sport consumption
J Kang
Journal of Sport Management 16 (3), 173-189, 2002
1222002
Effects of Sport Event Satisfaction on Team Identification and Revisit Intent.
JS Lee, JH Kang
Sport Marketing Quarterly 24 (4), 225-234, 2015
1202015
Coach leadership effect on elite handball players' psychological empowerment and organizational citizenship behavior
Y Lee, SH Kim, K Joon-Ho
International Journal of Sports Science & Coaching 8 (2), 327-342, 2013
922013
The concept and categorization of the sport industry
J Kang
Korean Journal of Sport Science 16 (3), 118-130, 2005
69*2005
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
MJ Chang, JH Kang, YJ Ko, DP Connaughton
Sport Marketing Quarterly 26 (1), 31-41, 2017
642017
Emotions as antecedents of participant sport consumption decisions: A model integrating emotive, self-based, and utilitarian evaluations
JH Kang, RP Bagozzi, J Oh
Journal of sport Management 25 (4), 314-325, 2011
622011
The influence of consumption emotion and satisfaction on intention to re-attend professional soccer games
K Kim, J Kang
Korean Journal of Sport Science 17 (3), 126-135, 2006
52*2006
The effects of perceived CSR, pride, team identification, and regional attachment: The moderating effect of gender
MJ Chang, YJ Ko, DP Connaughton, JH Kang
Journal of Sport & Tourism 20 (2), 145-159, 2016
482016
Designing ticket price strategies for professional sports teams using conjoint analysis
YH Lee, JH Kang
International Journal of Sports Marketing and Sponsorship 12 (2), 23-36, 2011
372011
Ex Ante and Ex Post Expectations of Outcome Uncertainty and Baseball Television Viewership
J Chung, YH Lee, JH Kang
Journal of Sports Economics 17 (8), 790-812, 2016
362016
The role of self-esteem in initiating physical activity in consumption situations
JH Kang
Journal of Sport Management 18 (3), 255-273, 2004
312004
Evaluating management efficiency of Korean professional baseball teams using data envelopment analysis (DEA)
JH Kang, YH Lee, K Sihyeong
International Journal of Sport and Health Science 5, 125-134, 2007
302007
The impact of self-continuity on fans' pride and word-of-mouth recommendations: The moderating effects of team performance and social responsibility associations
MJ Chang, DP Connaughton, I Ju, J Kim, JH Kang
Sport Marketing Quarterly 28 (1), 20-33, 2019
252019
Crisis communication strategies of professional sport clubs: A case study of baseball umpire money transaction scandal by big data analytics tools.
S Yang, J Kang
Korean Journal of Sport Management 24 (2), 15-31, 2019
22*2019
Is there a relationship between spectator sports consumption and life satisfaction?
T Oh, JH Kang, K Kwon
Managing Sport and Leisure 27 (3), 254-266, 2022
212022
The effect of self/team follower image congruence on spectator sport consumption behavior and team loyalty
DH Kwak, JH Kang
International Journal of Sport and Health Science 6, 135-144, 2008
192008
Statistics Development and Policy Direction for Sport Market Value Network
H Kim, J Kang, J Lee, J Kim
Korea Institute for Industrial Economics & Trade, 2014
17*2014
Psychometric comparability of brand personality scale: Assessing brand personality matching between sports and corporate sponsors by using the congenerity test
S Cho, JH Kang
International Journal of Sports Marketing and Sponsorship 13 (4), 53-70, 2012
162012
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