| Online personal branding: Processes, challenges, and implications LI Labrecque, E Markos, GR Milne Journal of interactive marketing 25 (1), 37-50, 2011 | 981 | 2011 |
| Information sensitivity typology: Mapping the degree and type of risk consumers perceive in personal data sharing GR Milne, G Pettinico, FM Hajjat, E Markos Journal of Consumer Affairs 51 (1), 133-161, 2017 | 204 | 2017 |
| Making choices while smelling, tasting, and listening: The role of sensory (dis) similarity when sequentially sampling products D Biswas, LI Labrecque, DR Lehmann, E Markos Journal of Marketing 78 (1), 112-126, 2014 | 196 | 2014 |
| Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil E Markos, GR Milne, JW Peltier Journal of Public Policy & Marketing, 15.159, 2017 | 134 | 2017 |
| A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information E Markos, LI Labrecque, GR Milne Journal of Interactive Marketing 42 (1), 46-62, 2018 | 74 | 2018 |
| The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality NM Puccinelli, SA Andrzejewski, E Markos, T Noga, S Motyka Journal of Marketing Management 29 (3-4), 356-373, 2013 | 60 | 2013 |
| When data security goes wrong: Examining the impact of stress, social contract violation, and data type on consumer coping responses following a data breach LI Labrecque, E Markos, K Swani, P Peña Journal of Business Research 135, 559-571, 2021 | 56 | 2021 |
| Psycho-social factors impacting credit acquisition and use by college students JW Peltier, N Pomirleanu, M Endres, E Markos Financial Literacy and the Limits of Financial Decision-Making, 177-200, 2016 | 40 | 2016 |
| Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches LI Labrecque, E Markos, A Darmody Journal of Marketing Education 43 (1), 43-58, 2021 | 34 | 2021 |
| Web 2.0 and Consumers' Digital Footprint Managing Privacy and Disclosure Choices in Social Media E Markos, LI Labrecque, GR Milne Online consumer behavior, 157-182, 2012 | 20 | 2012 |
| Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts LI Labrecque, E Markos, M Yuksel, TA Khan Journal of Interactive Marketing 57 (1), 115-140, 2022 | 18 | 2022 |
| Changes in Consumer Willingness to Provide Information over the Last Decade: A Cohort Analysis MR George, J Gabisch, E Markos, PE Joseph International Journal of Integrated Marketing Communications 4 (2), 2012 | 17 | 2012 |
| Nonverbal decoding and effective customer service E Markos, NM Puccinelli Society for Consumer Psychology-Winter Conference, San Francisco, 2004 | 11 | 2004 |
| Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World E Markos, L Labrecque Advances in Consumer Research 36, 884-885, 2009 | 8 | 2009 |
| Joe Camel: Postmortem of a Brand Spokesperson Marc Weinberger, Harlan Spotts, Ereni Markos International Journal of Advertising 29 (4), 401-430, 2010 | 7* | 2010 |
| Are data breaches the new norm? Exploring data breach trends, consumer sentiment, and responses to security invasions E Markos, P Peña, LI Labrecque, K Swani Journal of Consumer Affairs 57 (3), 1089-1119, 2023 | 6 | 2023 |
| Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes K Swani, L Labrecque, E Markos Industrial Marketing Management 119, 43-61, 2024 | 5 | 2024 |
| Consumer privacy: A two essay dissertation examining perceptions of information sensitivity EC Markos | 5 | 2010 |
| What did You Buy? When Consumer Consider this Information Sensitive GR Milne, S Bahl, E Markos Marketing & Public Policy Conference Proceedings, edited by John Kozup …, 2008 | 2 | 2008 |
| Teaching qualitative research methods PA Albinsson, W Barnes-McEntee, E Markos, M Peterson Back to the Future: Revisiting the Foundations of Marketing, 90, 2018 | 1 | 2018 |
Lauren I. LabrecqueProfessor of Marketing, University of Rhode IslandEmail confirmado em uri.edu