| Does image of country‐of‐origin matter to brand equity? N Mohd Yasin, M Nasser Noor, O Mohamad Journal of Product & brand management 16 (1), 38-48, 2007 | 1251 | 2007 |
| An investigation into the antecedents of customer satisfaction of online shopping SS Alam, NM Yasin Journal of Marketing Development and Competitiveness 5 (1), 71-78, 2010 | 277 | 2010 |
| What factors influence online brand trust: evidence from online tickets buyers in Malaysia S Shah Alam, N Mohd Yasin Journal of theoretical and applied electronic commerce research 5 (3), 78-89, 2010 | 260 | 2010 |
| How will market orientation and external environment influence the performance among SMEs in the agro-food sector in Malaysia NA Aziz, NM Yassin International Business Research 3 (3), 154-164, 2010 | 168 | 2010 |
| Adoption of internet banking: extending the role of technology acceptance model (TAM) with e-customer service and customer satisfaction M Abd Ghani, S Rahi, NM Yasin, FM Alnaser World Applied Sciences Journal 35 (9), 1918-1929, 2017 | 164 | 2017 |
| Measuring the role of website design, assurance, customer service and brand image towards customer loyalty and intention to adopt internet banking S Rahi, NM Yasin, FM Alnaser The Journal of Internet Banking and Commerce 22 (08), 1-18, 2017 | 137 | 2017 |
| Analyzing the brand equity and resonance of banking services: Malaysian consumer perspective N Abd Aziz, NM Yasin International Journal of Marketing Studies 2 (2), 180-189, 2010 | 119 | 2010 |
| The antecedents of online brand trust: Malaysian evidence SS Alam, NM Yasin Journal of Business Economics and Management 11 (2), 210-226, 2010 | 109 | 2010 |
| The determinants of individuals’ perceived e-security: Evidence from Malaysia MH Shah, HR Peikari, NM Yasin International Journal of Information Management 34 (1), 48-57, 2014 | 107 | 2014 |
| The importance of country‐of‐origin information and perceived product quality in Uzbekistan OM Zain, NM Yasin International Journal of Retail & Distribution Management 25 (4), 138-145, 1997 | 96 | 1997 |
| The influence of market orientation on marketing competency and the effect of internet‐marketing integration NA Aziz, NM Yasin Asia Pacific Journal of Marketing and Logistics 16 (2), 3-19, 2004 | 48 | 2004 |
| A qualitative inquiry of multi-brand loyalty: some propositions and implications for mobile phone service providers F Quoquab, N Mohd. Yasin, R Abu Dardak Asia Pacific Journal of Marketing and Logistics 26 (2), 250-271, 2014 | 43 | 2014 |
| Does family and viral marketing have any effect on brand equity N Yasin, A Zahari Contemporary Marketing Review 1 (8), 1-13, 2011 | 42 | 2011 |
| Determining the key factors of customer–brand relationship investment dimensions: Insights from Malaysian mobile phone users Z Zainol, NM Yasin, NA Omar, NMHN Hashim Journal of Relationship Marketing 13 (4), 318-342, 2014 | 29 | 2014 |
| Role of computerized physician order entry usability in the reduction of prescribing errors HR Peikari, MS Zakaria, NM Yasin, MH Shah, A Elhissi Healthcare informatics research 19 (2), 93-101, 2013 | 29 | 2013 |
| Compulsive buying behavior among young Malaysian consumers F Quoquab, NM Yasin, S Banu World Review of Business Research 3 (2), 141-154, 2013 | 28 | 2013 |
| The impacts of second generation e-prescribing usability on community pharmacists outcomes HR Peikari, MH Shah, MS Zakaria, NM Yasin, A Elhissi Research in Social and Administrative Pharmacy 11 (3), 339-351, 2015 | 27 | 2015 |
| Web advertising beliefs and attitude: Internet users’ view NA Aziz, NM Yasin, B Kadir The Business Review, Cambridge 9 (2), 332-339, 2008 | 22 | 2008 |
| The mediating effects of attitude towards parallel imports in consumer personality-Purchase intention linkage NM Yasin, T Ramayah, O Mohamad, LL Wah Jurnal Pengurusan 28, 103-123, 2009 | 19 | 2009 |
| Exploring the mediating effect of brand relationship quality in the service brand equity and brand resonance linkage S Hashim, NM Yasin Jurnal Pengurusan 36, 123-134, 2012 | 16 | 2012 |
