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S.R (Farhad) Nikhashemi, PhD.
S.R (Farhad) Nikhashemi, PhD.
Business School, Department of Marketing, Oxford Brookes University, Oxford, UK
Email confirmado em brookes.ac.uk
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Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
SR Nikhashemi, HH Knight, K Nusair, CB Liat
Journal of Retailing and Consumer Services 60, 102464, 2021
2912021
Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis
N Valaei, SR Nikhashemi
Journal of Fashion Marketing and Management: An International Journal 21 (4 …, 2017
2532017
Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach
SR Nikhashemi, C Jebarajakirthy, K Nusair
Journal of Retailing and Consumer Services 48, 122-135, 2019
1442019
A bibliometric analysis of social media in hospitality and tourism research
K Nusair, I Butt, SR Nikhashemi
International Journal of Contemporary Hospitality Management 31 (7), 2691-2719, 2019
1422019
The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: Some insights from Malaysia
SR Nikhashemi, AK Tarofder, SS Gaur, A Haque
Procedia Economics and Finance 37, 432-438, 2016
1242016
Does brand personality and perceived product quality play a major role in mobile phone consumers’ switching behaviour?
SR Nikhashemi, N Valaei, AK Tarofder
Global Business Review 18 (3_suppl), S108-S127, 2017
992017
Voluntary sustainability disclosure, revenue, and shareholders wealth-a perspective from Singaporean companies
A Khaveh, SR Nikhasemi, A Haque, A Yousefi
Business Management Dynamics 1 (9), 06-12, 2012
892012
The mediating influence of service failure explanation on customer repurchase intention through customers satisfaction
AK Tarofder, SR Nikhashemi, SMF Azam, P Selvantharan, A Haque
International Journal of Quality and Service Sciences 8 (4), 516-535, 2016
832016
Organizational factors and process capabilities in a KM strategy: toward a unified theory
N Valaei, SR Nikhashemi, N Javan
Journal of Management Development 36 (4), 560-580, 2017
722017
The chain of effects from brand personality and functional congruity to stages of brand loyalty: The moderating role of gender
SR Nikhashemi, N Valaei
Asia Pacific Journal of Marketing and Logistics 30 (1), 84-105, 2018
632018
The significant role of customer brand identification towards brand loyalty development: An empirical study among Malaysian hypermarkets customer
SR Nikhashemi, L Paim, S Osman, S Sidin
Procedia-Social and Behavioral Sciences 207, 182-188, 2015
622015
Internet technology, Crm and customer loyalty: Customer retention and satisfaction perspective
SR Nikhashemi, L Paim, A Haque, A Khatibi, AK Tarofder
Middle-East Journal of Scientific Research 14 (1), 79-92, 2013
502013
The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity
C Boon Liat, SR Nikhashemi, MM Dent
Journal of Islamic Marketing 12 (9), 1887-1929, 2020
482020
Customer’s perception towards buying Chinese products: An empirical investigation in Malaysia
A Sarwar, SMF Azam, A Haque, G Sleman, SR Nikhashemi
World Applied Sciences Journal 22 (2), 152-160, 2013
382013
A (n)(a) symmetric perspective towards task-technology-performance fit in mobile app industry
N Valaei, SR Nikhashemi, G Bressolles, HH Jin
Journal of enterprise information management 32 (5), 887-912, 2019
332019
Study on customer perception towards online-ticketing in Malaysia
SR Nikhashemi, F Yasmin, A Haque, A Khatibi
Indian journal of commerce and Management studies 2 (6), 3-13, 2011
272011
Service quality and consumer purchasing intention toward online ticketing: An empirical study in iran
SR Nikhashemi, A Haque, F Yasmin, A Khatib
International Conference on Economics, Business Innovation IPEDR 38, 150-154, 2012
252012
What are the building blocks of customer brand loyalty in department stores? A multi-level mediation analysis
SR Nikhashemi, N Valaei
Journal of Relationship Marketing 16 (4), 302-327, 2017
242017
The effectiveness of E-advertisement towards customer purchase intention: Malaysian perspective
SR Nikhashemi, L Paim, SS Fard
IOSR Journal of Business and Management 10 (3), 93-104, 2013
232013
Driving Forces of Hypermarket’s Customer Loyalty: An Empirical Study in Malaysia
SR Nikhashemi, LH Paim, SM Sidin, A Khatibi
Australian Journal of Basic and Applied Sciences 8 (3), 377-386, 2014
202014
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