| Individual differences in the centrality of visual product aesthetics: Concept and measurement PH Bloch, FF Brunel, TJ Arnold Journal of Consumer Research 29 (4), 551-565, 2003 | 1243 | 2003 |
| Is the Implicit Association Test a valid and valuable measure of implicit consumer social cognition? FF Brunel, BC Tietje, AG Greenwald Journal of Consumer Psychology 14 (4), 385-403, 2004 | 541 | 2004 |
| Gift receipt and the reformulation of interpersonal relationships JA Ruth, CC Otnes, FF Brunel Journal of consumer research 25 (4), 385-402, 1999 | 491 | 1999 |
| Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context JA Ruth, FF Brunel, CC Otnes Journal of the Academy of Marketing Science 30 (1), 44-58, 2002 | 435 | 2002 |
| Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views FF Brunel, MR Nelson Journal of Advertising 29 (3), 15-28, 2000 | 343 | 2000 |
| Message order effects and gender differences in advertising persuasion FF Brunel, MR Nelson Journal of Advertising Research 43 (3), 330-341, 2003 | 275 | 2003 |
| When companies don't make the ad: A multimethod inquiry into the differential effectiveness of consumer-generated advertising B Lawrence, S Fournier, F Brunel Journal of Advertising 42 (4), 292-307, 2013 | 225 | 2013 |
| Does relationship marketing age well? JD Hibbard, FF Brunel, RP Dant, D Iacobucci Business strategy review 12 (4), 29-35, 2001 | 223 | 2001 |
| Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006 | 218 | 2006 |
| “So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products J Gregan‐Paxton, JD Hibbard, FF Brunel, P Azar Psychology & Marketing 19 (6), 533-550, 2002 | 177 | 2002 |
| Word-of-mouth rhetorics in social media talk A Toder-Alon, FF Brunel, S Fournier Word of Mouth and Social Media, 41-63, 2016 | 119* | 2016 |
| Need Hierarchies in Consumer Judgments of Product Designs: Is It Time to Reconsider Maslow's Theory? R Yalch, FF Brunel Advances in Consumer Research 23, 405-410, 1996 | 108 | 1996 |
| An investigation of the power of emotions in relationship realignment: The gift recipient's perspective JA Ruth, FF Brunel, CC Otnes Psychology & Marketing 21 (1), 29-52, 2004 | 103 | 2004 |
| Judgment is not color blind: The impact of automatic color preference on product and advertising preferences I Kareklas, FF Brunel, RA Coulter Journal of Consumer Psychology 24 (1), 87-95, 2014 | 89 | 2014 |
| Design orientation a grounded theory analysis of design thinking and action A Venkatesh, T Digerfeldt-Månsson, FF Brunel, S Chen Marketing Theory 12 (3), 289-309, 2012 | 88 | 2012 |
| Design and the Big Five: Linking Product Aesthetics to Product Personality FF Brunel, R Kumar Advances in Consumer Research 34, 238-239, 2007 | 72 | 2007 |
| Ritual behavior and community life-cycle: exploring the social psychological roles of net rituals in the development of online consumption communities A Alon, F Brunel, WS Siegal Online consumer psychology: Understanding how to interact with consumers in …, 2005 | 45* | 2005 |
| Dynamics of community engagement: The role of interpersonal communicative genres in online community evolutions A Toder Alon, FF Brunel Consumer culture theory, 371-400, 2007 | 32 | 2007 |
| Kelly criterion for multivariate portfolios: A model-free approach V Nekrasov Available at SSRN 2259133, 2014 | 31 | 2014 |
| Using innovations in student teaming to leverage crossfunctional and marketing learning: Evidence from a fully integrated undergraduate core FF Brunel, JD Hibbard Marketing Education Review 16 (3), 15-23, 2006 | 28 | 2006 |
Julie RuthProfessor of Marketing, Emeritus, Rutgers UniversityEmail confirmado em camden.rutgers.edu