Shintaro Okazaki

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Charles R. TaylorJohn A. Murphy Professor of Marketing, Villanova UniversityEmail confirmado em villanova.edu
Barbara MuellerSan Diego State UniversityEmail confirmado em sdsu.edu
Héctor D. MenéndezKing's College LondonEmail confirmado em kcl.ac.uk
Hairong LiMichigan State UniversityEmail confirmado em msu.edu
Sandra DiehlAlpen-Adria Universität KlagenfurtEmail confirmado em aau.at
Kirk PlanggerKing's Business School, King's College LondonEmail confirmado em kcl.ac.uk
Ralf TerlutterAlpen-Adria Universität Klagenfurt, AustriaEmail confirmado em aau.at
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTEmail confirmado em utwente.nl
Martin EisendEuropean University ViadrinaEmail confirmado em europa-uni.de
Shaoming ZouRobert J. Trulaske, Sr. Professor and Professor of Marketing and International Business, UniversityEmail confirmado em missouri.edu
Ko de RuyterKing's College, King's Business School, London, United KingdomEmail confirmado em kcl.ac.uk
Grabner-Kräuter SonjaKlagenfurt UniversityEmail confirmado em aau.at
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeEmail confirmado em babson.edu
Thomas RouletProfessor of Organisational Sociology, Judge Business School/King's College, University of CambridgeEmail confirmado em jbs.cam.ac.uk

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Shintaro Okazaki

King's College London

Email confirmado em kcl.ac.uk - Página inicial

International Marketing Cross-Cultural Advertising New Technology and Marketing Social Marketing


Título Ordenar por citações Ordenar por ano Ordenar por título	Citado por Citado por	Ano
Social media and international advertising: theoretical challenges and future directions S Okazaki, CR Taylor International marketing review 30 (1), 56-71, 2013	704	2013
Consumer privacy concerns and preference for degree of regulatory control S Okazaki, H Li, M Hirose Journal of advertising 38 (4), 63-77, 2009	423	2009
What do we know about mobile Internet adopters? A cluster analysis S Okazaki Information & Management 43 (2), 127-141, 2006	396	2006
How do Japanese consumers perceive wireless ads? A multivariate analysis S Okazaki International Journal of Advertising 23 (4), 429-454, 2004	343	2004
Exploring convenience in mobile commerce: Moderating effects of gender S Okazaki, F Mendez Computers in Human Behavior 29 (3), 1234-1242, 2013	332	2013
Perceived ubiquity in mobile services S Okazaki, F Mendez Journal of Interactive marketing 27 (2), 98-111, 2013	318	2013
How mobile advertising works: The role of trust in improving attitudes and recall S Okazaki, A Katsukura, M Nishiyama Journal of advertising research 47 (2), 165-178, 2007	311	2007
Social influence model and electronic word of mouth: PC versus mobile internet S Okazaki International Journal of Advertising 28 (3), 439-472, 2009	296	2009
Cross‐cultural advertising research: where we have been and where we need to go S Okazaki, B Mueller International Marketing Review 24 (5), 499-518, 2007	275	2007
Measuring soft-sell versus hard-sell advertising appeals S Okazaki, B Mueller, CR Taylor Journal of Advertising 39 (2), 5-20, 2010	255	2010
Excitement or sophistication? A preliminary exploration of online brand personality S Okazaki International Marketing Review 23 (3), 279-303, 2006	253	2006
Does gender affect media choice in travel information search? On the use of mobile Internet S Okazaki, M Hirose Tourism Management 30 (6), 794-804, 2009	251	2009
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets S Okazaki, CR Taylor Journal of business research 61 (1), 4-12, 2008	248	2008
Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers S Okazaki, B Mueller, CR Taylor Journal of International Marketing 18 (2), 20-34, 2010	246	2010
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Y Liu-Thompkins, S Okazaki, H Li Journal of the Academy of Marketing Science 50 (6), 1198-1218, 2022	235	2022
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing S Okazaki, J Alonso Rivas Internet research 12 (5), 380-390, 2002	235	2002
New perspectives on m-commerce research S Okazaki Journal of Electronic Commerce Research 6 (3), 160, 2005	205	2005
Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020	188	2020
Benchmarking the use of QR code in mobile promotion: three studies in Japan S Okazaki, H Li, M Hirose Journal of Advertising Research 52 (1), 102-117, 2012	179	2012
Mobile advertising adoption by multinationals: Senior executives’ initial responses S Okazaki Internet research 15 (2), 160-180, 2005	179	2005

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