Co-creation with consumers: Who has the competence and wants to cooperate? E Vernette, LH Kidar International Journal of Market Research 55 (4), 539-561, 2013 | 155 | 2013 |
Analysing moderated mediation effects: Marketing applications S Borau, A El Akremi, L Elgaaied-Gambier, L Hamdi-Kidar, C Ranchoux Recherche et Applications en Marketing (English Edition) 30 (4), 88-128, 2015 | 57 | 2015 |
Triggers entrepreneurship among creative consumers L Hamdi-Kidar, C Vellera Journal of Business Research 92, 465-473, 2018 | 47 | 2018 |
L’analyse des effets de médiation modérée: Applications en marketing S Borau, A El Akremi, L Elgaaïed-Gambier, L Hamdi-Kidar, C Ranchoux Recherche et applications en marketing (French Edition) 30 (4), 95-138, 2015 | 46 | 2015 |
Comparing lead users to emergent‐nature consumers as sources of innovation at early stages of new product development L Hamdi‐Kidar, P Keinz, E Le Nagard, E Vernette Journal of Product Innovation Management 36 (5), 616-631, 2019 | 32 | 2019 |
Les lead-users en marketing: Interrogations et nouvelles contributions psychométriques E Vernette, A Beji-Becheur, M Gollety, L Hamdi-Kidar Recherche et Applications en Marketing (French Edition) 28 (4), 3-27, 2013 | 19 | 2013 |
Co-création marketing de produit avec les consommateurs: quelle (s) cible (s) choisir? L Hamdi-Kidar | 17 | 2013 |
Les chemins d'accès à l'expérience de flow: le cas des jeux vidéo L Hamdi-Kidar, L Maubisson Management & Avenir 58 (8), 120-143, 2012 | 12 | 2012 |
Lead-users in marketing: Questions and new psychometric contributions E Vernette, A Béji-Bécheur, M Gollety, L Hamdi-Kidar Recherche et Applications en Marketing (English Edition) 28 (4), 3-25, 2013 | 7 | 2013 |
Lead-users vs. emergent nature consumers for marketing co-creation: Are they really different E Vernette, L Hamdi-Kidar Customer & Service Systems 1 (1), 153-163, 2014 | 5 | 2014 |
What drives lead users to become user entrepreneurs L Hamdi-Kidar, C Vellera An exploratory study of motivations” R&D Management Conference, 2012 | 5 | 2012 |
Le marketing de l'innovation-4e éd.: Concevoir et lancer de nouveaux produits et services L Hamdi-Kidar, A Hemonnet, E Le Nagard, D Manceau, S Morin-Delerm, ... Dunod, 2022 | 4 | 2022 |
Lead-user ou consommateur de nature émergente? Une recherche de paternité pour les stratégies de co-création marketing E Vernette, L Hamdi-Kidar 30ème Congrès International de l’Association Française de Marketing (AFM …, 2014 | 4 | 2014 |
Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension H Bachouche, L Hamdi-Kidar, O Sabri International Journal of Advertising 43 (7), 1117-1148, 2024 | 1 | 2024 |
Co-creation with fans to enhance customer engagement in product and service development T Kawakami, L Hamdi-Kidar Global Marketing Conference, 6-6, 2020 | 1 | 2020 |
Les Lead-Users et Emergent-Nature Consumers: deux cibles majeures pour la co-création aux motivations divergentes L HAMDI-KIDAR 30ème Congrès de l’Association Française du Marketing, 2013 | 1 | 2013 |
What drives lead users to become users entrepreneurs? an exploratory study of motivations L Hamdi-Kidar, C Vellera | 1 | 2012 |
Is Virtual Reality Lonely? The VR–Isolation Stereotype and Its Impact on VR Adoption N Slivkin, L Elgaaied‐Gambier, L Hamdi‐Kidar Psychology & Marketing, 2024 | | 2024 |
Innovation by Consumers in the Prototyping Stage: Contributions to the Lead-User Theory L Hamdi-Kidar Innovations 74 (2), 211-247, 2024 | | 2024 |
La innovación por parte de los consumidores durante las fases de prototipado: Aportaciones a la teoría del lead-user L Hamdi-Kidar Innovations 74 (2), 211-247, 2024 | | 2024 |