| Impact of strategic ambiguity tagline on billboard advertising on consumers attention CE Nwankwo-Ojionu, NA Adzharuddin, M Waheed, AM Khir Online Journal of Communication and Media Technologies 12 (1), e202204, 2021 | 14 | 2021 |
| Examining the Visual Impact of Object Typeface on Event Participation CE Nwankwo-Ojionu, NA Adzharuddin, M Waheed, AM Khir International Journal of Marketing, Communication and New Media 10 (19), 2022 | 1 | 2022 |
| Breaking through the clutter and the impact of ambiguous arguments on consumers' purchase decisions CE Nwankwo-Ojionu, NA Adzharuddin, M Waheed, AM Khir, EC Elijah Communicare: Journal for Communication Sciences in Southern Africa 43 (2), 31-49, 2024 | | 2024 |
| Design Complexity: Assessing Cross-Modal Correspondence between Complex Food Images and the Desire to Eat. CE Nwankwo-Ojionu, NA Adzharuddin, M Waheed, AM Khir, EC Elijah International Journal of Marketing, Communication and New Media, 2024 | | 2024 |
| Impact of climate change awareness on household attitude toward food waste reduction CE Nwankwo-Ojionu, NA Adzharuddin, M Waheed, AM Khir, ... Journal of Environmental Studies and Sciences 14 (2), 384-399, 2024 | | 2024 |
Moniza WaheedAssociate ProfessorAdresă de e-mail confirmată pe upm.edu.my