| Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty J Hwang, L Choi Journal of business research 106, 365-376, 2020 | 421 | 2020 |
| The effects of employee voice and delight on job satisfaction and behaviors: Comparison between employee generations MR Kim, BJ Knutson, L Choi Journal of Hospitality Marketing & Management 25 (5), 563-588, 2016 | 111 | 2016 |
| Exploring antecedents of customer citizenship behaviors in services L Choi, SL Lotz The Service Industries Journal 38 (9-10), 607-628, 2018 | 72 | 2018 |
| The role of prosocial and proactive personality in customer citizenship behaviors L Choi, J Hwang Journal of Consumer Marketing 36 (2), 288-305, 2019 | 69 | 2019 |
| Motivations leading to customer citizenship behavior in services: scale development and validation L Choi, S Lotz Journal of Consumer Marketing 33 (7), 539-551, 2016 | 65 | 2016 |
| The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands L Choi, P Huddleston The International Review of Retail, Distribution and Consumer Research 24 (1 …, 2014 | 58 | 2014 |
| Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking L Choi, T Burnham Journal of Product & Brand Management 30 (4), 565-578, 2021 | 47 | 2021 |
| Effects of Gen Y hotel employee’s voice and team-member exchange on satisfaction and affective commitment between the US and China MR Kim, L Choi, CP Borchgrevink, B Knutson, JM Cha International Journal of Contemporary Hospitality Management 30 (5), 2230-2248, 2018 | 46 | 2018 |
| The Impact of Social Exchange-Based Antecedents on Customer Organizational Citizenship Behaviors (COCBs) in Service Recovery. L Choi, SL Lotz, MR Kim Journal of Marketing Development & Competitiveness 8 (3), 2014 | 42 | 2014 |
| Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator L Choi, MR Kim, HB Kwon Journal of Brand Management, 1-17, 2022 | 41 | 2022 |
| Contextualizing customer organizational citizenship behaviors: The changing nature of value cocreation and customer satisfaction across service settings L Choi, CA Lawry, MR Kim Psychology & Marketing 36 (5), 455-472, 2019 | 41 | 2019 |
| Hotel employees’ organizational behaviors from cross-national perspectives MR Kim, L Choi, BJ Knutson, CP Borchgrevink International Journal of Contemporary Hospitality Management 29 (12), 3082-3100, 2017 | 36 | 2017 |
| A conceptual model for luxury e-commerce and exclusivity: builiding initial trust through personal luxury values, perceived experiential value and selfconcept CA Lawry, L Choi, Z Toure, MA Eastlick Global Marketing Conference (GMC) 9, 2010 | 24 | 2010 |
| The Omnichannel luxury retail experience: Building mobile trust and technology acceptance of quick response (QR) codes. CA Lawry, L Choi Marketing ZFP-Journal of Research & Management 35 (2), 2013 | 20 | 2013 |
| Consumer suggestion sharing: helpful, pragmatic and conditional TA Burnham, G Ridinger, A Carpenter, L Choi European Journal of Marketing 55 (3), 726-762, 2020 | 17 | 2020 |
| Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach HB Kwon, J Lee, L Choi Annals of Operations Research 324 (1), 687-719, 2023 | 15 | 2023 |
| Labors of love: service employees on customer participation L Choi, CA Lawry Journal of Service Theory and Practice 30 (6), 585-607, 2020 | 15 | 2020 |
| “Going the extra mile”: an integrative model of customer delight S Kim, MR Kim, L Choi International Journal of Contemporary Hospitality Management 36 (4), 1193-1212, 2024 | 9 | 2024 |
| Dynamic interplay of operations and R&D capabilities in US high-tech firms: predictive impact analysis HB Kwon, J Lee, L Choi International Journal of Production Economics 247, 108439, 2022 | 5 | 2022 |
| The role of employee empathy in forming brand love: customer delight and gratitude as mediators and power distance belief as a moderator L Choi, MR Kim, S Kim Journal of Service Management 35 (3), 381-407, 2024 | 4 | 2024 |
