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Line Schmeltz
Line Schmeltz
Associate Professor // Seniorforsker (docent), PhD, Danish School of Media and Journalism (DMJX)
Adresă de e-mail confirmată pe dmjx.dk
Titlu
Citat de
Citat de
Anul
Consumer‐oriented CSR communication: focusing on ability or morality?
L Schmeltz
Corporate Communications: An International Journal 17 (1), 29-49, 2012
4312012
Identical or just compatible? The utility of corporate identity values in communicating corporate social responsibility
L Schmeltz
International Journal of Business Communication 51 (3), 234-258, 2014
1222014
Getting CSR communication fit: A study of strategically fitting cause, consumers and company in corporate CSR communication
L Schmeltz
Public Relations Inquiry 6 (1), 47-72, 2017
872017
Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices
L Schmeltz, AK Kjeldsen
Journal of Brand Management 26, 304-316, 2019
592019
Introducing value-based framing as a strategy for communicating CSR
L Schmeltz
Social Responsibility Journal 10 (1), 184-206, 2014
542014
Naming as strategic communication: Understanding corporate name change through an integrative framework encompassing branding, identity and institutional theory
L Schmeltz, AK Kjeldsen
International Journal of Strategic Communication 10 (4), 309-331, 2016
282016
Conflicting Values in Discourses of Social Responsibility: Essays on Consumer-Oriented CSR Communication
L Schmeltz
Aarhus University, Business and Social Sciences, Department of Business …, 2012
152012
Six ways to leave a lover: how sensemaking of the purpose of internal social media changes over time in a public sector organization
VT Madsen, L Schmeltz
Corporate Communications: An International Journal 27 (1), 71-90, 2022
92022
Corporate brand management and multiple voices: polyphony or cacophony?
L Schmeltz, AK Kjeldsen
The Routledge companion to corporate branding, 281-299, 2022
52022
Heartcore business?: A study of how social enterprises, as organizations crossing traditional sectorial borders, communicate their corporate identity
L Schmeltz
Globe: A Journal of Language, Culture and Communication 9, 15-28, 2020
42020
The challenges of balancing ethics and competence for purpose-driven brands: An exploratory case study on social impact company Too Good To Go
AK Kjeldsen, L Schmeltz
Journal of Brand Management 31 (3), 310-330, 2024
32024
The case of SMK–Co-creation in the context of the Danish National Gallery
L Schmeltz, AK Kjeldsen
Co-creating Brands: Brand Management from a Co-creative Perspective, 255-261, 2019
32019
A broken mirror? From representation to presentation of gender in Scandinavian news media
AK Kjeldsen, L Schmeltz, J Simonsen
Nordic Journal of Media Studies., 2024
22024
How healthy are employee-related CSR initiatives: a mapping and discussion of applying health-related employee benefits as part of companies' CSR programs
L Schmeltz, M Nisbeth Brøgger
Corporate Communications: An International Journal 28 (6), 972-987, 2023
22023
What's in a museum name? A study of name changes among Danish museums
L Schmeltz, AK Kjeldsen
Nordisk Museologi 2, 20-39, 2016
22016
Co-creating Polyphony or Cacophony?: A case study of an organization’s current brand co-creation process and the challenge of managing multiple voices
AK Kjeldsen, L Schmeltz
12016
Consumers and Corporate Social Responsibility Communication: What Do They Really Want?
L Schmeltz
12010
Hosting and hoping on social media–a study on SoMe communication strategies among Danish cultural institutions and tourist attractions during COVID-19
K Villumsen, H Elmer, L Schmeltz
Corporate Communications: An International Journal, 2024
2024
Navigating the Tightrope: the balance between objectivity and social responsibility in news media
L Schmeltz, AK Kjeldsen
7th International CSR Communication Conference: CSR Communication for a …, 2024
2024
Bæredygtighed og Kommunikation
L Schmeltz
Bæredygtige Businesstudier, 2024
2024
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