| Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences T Hilken, K De Ruyter, M Chylinski, D Mahr, DI Keeling Journal of the Academy of Marketing Science 45, 884-905, 2017 | 767 | 2017 |
| Increasing student engagement using asynchronous learning G Northey, T Bucic, M Chylinski, R Govind Journal of Marketing Education 37 (3), 171-180, 2015 | 371 | 2015 |
| Making omnichannel an augmented reality: the current and future state of the art T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter Journal of Research in Interactive Marketing 12 (4), 509-523, 2018 | 366 | 2018 |
| Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (2), 94-114, 2019 | 336 | 2019 |
| Augmented reality marketing: A technology-enabled approach to situated customer experience M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter Australasian Marketing Journal 28 (4), 374-384, 2020 | 288 | 2020 |
| Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling Journal of Retailing 95 (4), 219-234, 2019 | 274 | 2019 |
| The playground effect: How augmented reality drives creative customer engagement A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter Journal of Business Research 116, 85-98, 2020 | 253 | 2020 |
| Embracing falsity through the metaverse: The case of synthetic customer experiences M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ... Business Horizons 65 (6), 739-749, 2022 | 230 | 2022 |
| Consumer cynicism: antecedents and consequences M Chylinski, A Chu European Journal of Marketing 44 (6), 796-837, 2010 | 216 | 2010 |
| Seeing eye to eye: social augmented reality and shared decision making in the marketplace T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski Journal of the Academy of Marketing Science 48, 143-164, 2020 | 168 | 2020 |
| How to strategically choose or combine augmented and virtual reality for improved online experiential retailing T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr Psychology & Marketing 39 (3), 495-507, 2022 | 156 | 2022 |
| What's mine is a hologram? How shared augmented reality augments psychological ownership A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter Journal of interactive marketing 48 (1), 71-88, 2019 | 140 | 2019 |
| Tangible service automation: decomposing the technology-enabled engagement process (TEEP) for augmented reality J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr Journal of Service Research 24 (1), 84-103, 2021 | 129 | 2021 |
| The effect of “here and now” learning on student engagement and academic achievement G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch British Journal of Educational Technology 49 (2), 321-333, 2018 | 113 | 2018 |
| When plentiful platforms pay off: Assessment orientation moderates the effect of assortment size on choice engagement and product valuation F Mathmann, M Chylinski, K de Ruyter, ET Higgins Journal of Retailing 93 (2), 212-227, 2017 | 105 | 2017 |
| Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr Journal of Advertising 49 (2), 109-124, 2020 | 102 | 2020 |
| Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies T Hilken, DI Keeling, M Chylinski, K De Ruyter, M Golf Papez, J Heller, ... Psychology & Marketing 39 (8), 1660-1671, 2022 | 62 | 2022 |
| Cross‐modal interactions between color and texture of food M Chylinski, G Northey, LV Ngo Psychology & Marketing 32 (9), 950-966, 2015 | 53 | 2015 |
| Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter Journal of Interactive Marketing 57 (2), 356-375, 2022 | 32 | 2022 |
| A model of consumer cynicism–antecedents and consequences A Chu, M Chylinski Proceedings of the Australian and New Zealand Marketing Academy 1 (9), 1-8, 2006 | 29 | 2006 |
