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Anna Krizanova
Anna Krizanova
Adresă de e-mail confirmată pe fpedas.uniza.sk
Titlu
Citat de
Citat de
Anul
The effectiveness of marketing communication and importance of its evaluation in an online environment
A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ...
Sustainability 11 (24), 7016, 2019
3452019
Green Marketing as the Source of the Competitive Advantage of the Business
D Moravcikova, A Krizanova, J Kliestikova, M Rypakova
Sustainability 9 (12), 2218, 2017
2942017
Consumer perception of private label products: An empirical research
K Valaskova, J Kliestikova, A Krizanova
Journal of competitiveness 10 (3), 149, 2018
1312018
Sustainable brand management of alimentary goods
J Majerova, W Sroka, A Krizanova, L Gajanova, G Lazaroiu, ...
Sustainability 12 (2), 556, 2020
742020
Design of a CRM level and performance measurement model
A Krizanova, L Gajanova, M Nadanyiova
Sustainability 10 (7), 2567, 2018
642018
Energy utilization of renewable resources in the European union-cluster analysis approach
J Parobek, H Paluš, M Kalamárová, E Loučanová, M Šupín, A Križanová, ...
BioResources 11 (1), 984-995, 2016
462016
Theoretical aspects of brand building in seafood industry
A Križanová, J Majerova, T Klieštik, P Majerčák
NAŠE MORE: znanstveni časopis za more i pomorstvo 60 (5-6), 105-112, 2013
452013
The power of emotional advertising appeals: Examining their influence on consumer purchasing behavior and brand–customer relationship
D Vrtana, A Krizanova
Sustainability 15 (18), 13337, 2023
392023
Quantification of equity and debt capital costs in the specific conditions of transport enterprises
K Lehutova, A Krizanova, T Kliestik
17th International Conference on Transport Means, Transport Means., Kaunas …, 2013
352013
Subsidies to increase remote pollution?
J Kliestikova, A Krizanova, T Corejova, P Kral, E Spuchlakova
Science and Engineering ethics 24, 755-767, 2018
342018
Comparison of selected internationally recognized brand valuation methods
K Janoskova, A Krizanova
Oeconomia Copernicana 8 (1), 99, 2017
312017
A survey of awareness of forest certification schemes labels on wood and paper products
H Palus, H Mat'ova, A Krizanova, J Parobek
Acta facultatis xylologiae Zvolen 56 (1), 129-138, 2014
312014
Green marketing as a tool of achieving competitive advantage in automotive transport
A Križanová, J Majerova, K Zvarikova
Proceedings of the 17th International Conference Transport Means, Kaunas …, 2013
302013
The influence of contract form choice of the transport services ensuring on performance contracting entity requirement
M Poliak, A Krizanova, S Semanova, L Stefanikova
Transport problems 9, 2014
282014
Green marketing as the source of the competitive advantage of the business. Sustainability, 9 (12), 2218
D Moravcikova, A Krizanova, J Kliestikova, M Rypakova
DOI, 2017
222017
The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic
A Križanová, J Majerová
Proceedings of the 2013 international conference on information, business …, 2013
222013
Medzinárodný marketing. 1. vyd.-Žilina: Georg, 2010.-263 s
A Križanová
21
Quo vadis brand loyalty?: comparative study of perceived brand value sources
J Kliestikova, M Kovacova, A Krizanova, P Durana, E Nica
Polish Journal of Management Studies 19, 2019
202019
The impact of procurement method of the transport services to the financial requirement of performance contracting entity
M Poliak, A Krizanova, S Semanova, S Stefanikova
Transport problems 8 (4), 67-76, 2013
202013
The current possition and perspecives of the integrated transport systems in Slovak Republic
A Krizanova
Eksploatacja i niezawodnosc-maintenance and reliability, 25-27, 2008
202008
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