| Marketing Management (16e édition) P Kotler, K Keller, D Manceau, A Hemonnet-Goujot Pearson, 2019 | 120 | 2019 |
| Drivers and pathways of NPD success in the marketing–external design relationship A Hemonnet‐Goujot, D Manceau, C Abecassis‐Moedas Journal of Product Innovation Management 36 (2), 196-223, 2019 | 43 | 2019 |
| The effect of sustainable product innovation on the consumer–luxury brand relationship: The role of past identity salience A Hemonnet-Goujot, A Kessous, F Magnoni Journal of Business Research 139, 1513-1524, 2022 | 38 | 2022 |
| “All you need is love” from product design value perception to luxury brand love: An integrated framework A Hemonnet-Goujot, P Valette-Florence Journal of Business Research 139, 1463-1475, 2022 | 37 | 2022 |
| Frameworks for innovation, collaboration, and change: Value creation wheel, design thinking, creative problem‐solving, and lean LF Lages, A Ricard, A Hemonnet‐Goujot, A Guerin Strategic Change 29 (2), 195-213, 2020 | 27 | 2020 |
| Crowdsourcing vs Design Thinking: une étude comparative de deux démarches d’innovation externe dans la phase d’idéation A Hemonnet-Goujot, J Fabbri, D Manceau Décisions Marketing, 123-138, 2016 | 15 | 2016 |
| The dynamics of innovation contest experience: An integrated framework from the customer’s perspective S Salgado, A Hemonnet-Goujot, DH Henard, V de Barnier Journal of Business Research 117, 29-43, 2020 | 14 | 2020 |
| Network creativity: A conceptual lens for inter-and intra-organizational creative processes A Hemonnet-Goujot, BS Ivens, C Pardo Industrial Marketing Management 102, 503-513, 2022 | 12 | 2022 |
| Multi-channel marketing, branding and retail design: New challenges and opportunities C McIntyre, TC Melewar, C Dennis Emerald Group Publishing Limited, 2016 | 10 | 2016 |
| Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach L Ravat, A Hemonnet-Goujot, S Hollet-Haudebert Industrial Marketing Management 118, 110-125, 2024 | 8 | 2024 |
| When external design and marketing collaborate to develop new products: A typology of patterns A Hemonnet‐Goujot, C Abecassis‐Moedas, D Manceau Creativity and Innovation Management 29, 51-62, 2020 | 7 | 2020 |
| Crowdsourcing innovation challenges: How participants react when their ideas are rejected C Vellera, E Jouny‐Rivier, A Hemonnet‐Goujot Creativity and Innovation Management 32 (1), 158-173, 2023 | 5 | 2023 |
| Design thinking vs co-création: une étude comparative de deux méthodes d’innovation A Hemonnet-Goujot, J Fabbri, D Manceau Actes du 29ème Congrès International de l’Association Française de Marketing, 2013 | 5 | 2013 |
| Le marketing de l'innovation-4e éd.: Concevoir et lancer de nouveaux produits et services L Hamdi-Kidar, A Hemonnet, E Le Nagard, D Manceau, S Morin-Delerm, ... Dunod, 2022 | 4 | 2022 |
| Branding: At the heart of the relationship between product marketing and design A Hemonnet-Goujot, D Manceau Multi-Channel Marketing, Branding and Retail Design, 3-30, 2016 | 3 | 2016 |
| Activisme de la marque: les rôles de la légitimité de la marque et de la distance psychologique dans la relation entre le consommateur et la marque S Moumade, A Hemonnet-Goujot, P Valette-Florence Décisions Marketing 113 (1), 17-42, 2024 | 1 | 2024 |
| Brand Activism: The Roles of Brand Legitimacy and Psychological Distance in the Consumer–Brand Relationship S Moumade, A Hemonnet-Goujot, P Valette-Florence Décisions Marketing 113 (1), 133-155, 2024 | 1 | 2024 |
| Cognitive or Affective? A Dual Perspective of Consumer-Brand Relationship in Brand Activism S Moumade, A Hemonnet-Goujot, P Valette-Florence EMAC 2021 Annual Conference, 2021 | 1 | 2021 |
| Enhancing Sensory Branding in Luxury through Visual Design: An Abstract A Hemonnet-Goujot, P Valette-Florence Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
| Mieux comprendre l’expérience de co-création dans la phase d’idéation S Salgado, A Hemonnet-Goujot 32ème Congrès de l’Association Française du Marketing (AFM), 2016 | 1 | 2016 |
Celine Abecassis-MoedasDean for Executive Education and Associate Professor, Universidade Catolica PortuguesaAdresă de e-mail confirmată pe ucp.pt
