| The impact of perceived interactivity and intrinsic value on users’ continuance intention in using mobile augmented reality virtual shoe-try-on function Q Jiang, J Sun, C Yang, C Gu Systems 10 (1), 3, 2021 | 52 | 2021 |
| A study of factors influencing Chinese college students’ intention of using metaverse technology for basketball learning: Extending the technology acceptance model L Ren, F Yang, C Gu, J Sun, Y Liu Frontiers in Psychology 13, 1049972, 2022 | 48 | 2022 |
| A study of factors influencing the continuance intention to the usage of augmented reality in museums Q Jiang, J Chen, Y Wu, C Gu, J Sun Systems 10 (3), 73, 2022 | 37 | 2022 |
| The effect of using augmented reality technology in takeaway food packaging to improve young consumers’ negative evaluations C Gu, T Huang, W Wei, C Yang, J Chen, W Miao, S Lin, H Sun, J Sun Agriculture 13 (2), 335, 2023 | 24 | 2023 |
| What do users care about? Research on user behavior of mobile interactive video advertising C Gu, S Lin, J Sun, C Yang, J Chen, Q Jiang, W Miao, W Wei Heliyon 8 (10), 2022 | 19 | 2022 |
| Examining the influence of using first-person view drones as auxiliary devices in matte painting courses on college students’ continuous learning intention C Gu, J Sun, T Chen, W Miao, Y Yang, S Lin, J Chen Journal of Intelligence 10 (3), 40, 2022 | 19 | 2022 |
| Could surplus food in Blind Box form increase consumers’ purchase intention? C Yang, X Chen, J Sun, W Wei, W Miao, C Gu Agriculture 12 (6), 864, 2022 | 18 | 2022 |
| A study on how to improve users' perceived playfulness in and continuance intention with VR technology to paint in virtual natural landscapes J Sun, Y Wang, W Miao, W Wei, C Yang, J Chen, F Yang, L Ren, C Gu Heliyon 9 (5), 2023 | 11 | 2023 |
| The impact of alternative foods on consumers’ continuance intention from an innovation perspective C Yang, X Chen, J Sun, C Gu Foods 11 (8), 1167, 2022 | 11 | 2022 |
| The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail C Gu, J Chen, W Wei, J Sun, C Yang, L Jiang, J Hu, B Lv, S Lin, Q Jiang Plos one 17 (3), e0264562, 2022 | 11 | 2022 |
| Using the Extended Unified Theory of Acceptance and Use of Technology to explore how to increase users’ intention to take a robotaxi W Wei, J Sun, W Miao, T Chen, H Sun, S Lin, C Gu Humanities and Social Sciences Communications 11 (1), 1-14, 2024 | 7 | 2024 |
| A study of the effects of interactive AI image processing functions on children’s painting education J Sun, C Gu, J Chen, W Wei, C Yang, Q Jiang International Conference on Human-Computer Interaction, 93-108, 2022 | 7 | 2022 |
| How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising? C Gu, S Lin, W Wei, C Yang, J Chen, W Miao, J Sun, Y Zeng Systems 11 (9), 471, 2023 | 6 | 2023 |
| A study on the effects of perceived playfulness and emotional support in interactive learning environments for German language acquisition—A role-playing library system case Y Yang, J Lin, T Chen, S Lin, J Chen, W Miao, W Wei, H Sun, J Sun, C Gu Frontiers in Psychology 13, 1073985, 2022 | 6 | 2022 |
| Determinants of consumer adoption of multilingual self-service ordering systems in fast food restaurants L Wang, Y Cui, J Sun, J Liu, D Wei, C Gu Acta Psychologica 245, 104216, 2024 | 5 | 2024 |
| Investigating quality factors of interactive fitness games based on Kano model Q Jiang, Z Wang, J Sun Kybernetes 53 (12), 5626-5647, 2024 | 4 | 2024 |
| Is there any way to increase consumers’ purchase intention regarding surplus food blind-boxes? An exploratory study J Sun, Y Wang, C Yang, J Chen, W Wei, W Miao, H Sun, C Gu BMC psychology 12 (1), 103, 2024 | 4 | 2024 |
| How could consumers’ online review help improve product design strategy? W Miao, KC Lin, CF Wu, J Sun, W Sun, W Wei, C Gu Information 14 (8), 434, 2023 | 3 | 2023 |
| A study of the purchase intention of alternative foods F Yang, L Ren, J Sun, C Gu Scientific Reports 15 (1), 6146, 2025 | | 2025 |
| “Nice to Meet You in Masks”: How Virtual Avatars Enhance User Experience on Random Video Chat Platforms C Gu, X Sun, W Wei, J Sun, Y Zeng, L Zhang Journal of Theoretical and Applied Electronic Commerce Research 20 (1), 14, 2025 | | 2025 |
Chao GuAcademy of Arts & Design, Tsinghua UniversityAdresă de e-mail confirmată pe mail.tsinghua.edu.cn