| Integrating bricks with clicks: retailer-level and channel-level outcomes of online–offline channel integration D Herhausen, J Binder, M Schoegel, A Herrmann Journal of Retailing 91 (2), 309-325, 2015 | 1022 | 2015 |
| The Digital Marketing Capabilities Gap D Herhausen, D Miočević, RE Morgan, MHP Kleijnen Industrial Marketing Management, 276-290, 2020 | 463 | 2020 |
| Loyalty Formation for Different Customer Journey Segments D Herhausen, K Kleinlercher, P Verhoef, T Emrich, Oliver & Rudolph Journal of Retailing, 2019 | 363 | 2019 |
| Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities D Herhausen, S Ludwig, D Grewal, M Wulf, Jochen & Schögel Journal of Marketing 83 (3), 1-21, 2019 | 351 | 2019 |
| How and When Do Big Data Investments Pay Off? The Role of Marketing Affordances and Service Innovation LM De Luca, D Herhausen, G Troilo, A Rossi Journal of the Academy of Marketing Science, 2020 | 223 | 2020 |
| Overcoming the pitfalls and perils of algorithms: A classification of machine learning biases and mitigation methods B Van Giffen, D Herhausen, T Fahse Journal of Business Research 144, 93-106, 2022 | 193 | 2022 |
| Unfolding the ambidextrous effects of proactive and responsive market orientation D Herhausen Journal of Business Research 69 (7), 2585-2593, 2016 | 153 | 2016 |
| The Future of Digital Communication Research: Considering Dynamics and Multimodality D Grewal, D Herhausen, S Ludwig, F Villaroel Ordenes Journal of Retailing, 2021 | 139 | 2021 |
| Re-Examining Strategic Flexibility: A Meta-Analysis of Its Antecedents, Consequences and Contingencies D Herhausen, RE Morgan, D Brozović, HW Volberda British Journal of Management, 2020 | 138* | 2020 |
| Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality D Herhausen, O Emrich, D Grewal, P Kipfelsberger, M Schoegel Journal of Marketing Research, 2020 | 87 | 2020 |
| How commitment and platform adoption drive the e-commerce performance of SMEs: A mixed-method inquiry into e-commerce affordances J Ballerini, D Herhausen, A Ferraris International Journal of Information Management 72, 102649, 2023 | 60 | 2023 |
| Websites as Information Hubs –How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store K Kleinlercher, O Emrich, D Herhausen, P Verhoef, T Rudolph Journal of the Association for Consumer Research 3 (3), 330-342, 2018 | 58 | 2018 |
| How and when customer feedback influences organizational health P Kipfelsberger, D Herhausen, H Bruch Journal of Managerial Psychology 31 (2), 624-640, 2016 | 52 | 2016 |
| Communication in the gig economy: Buying and selling in online freelance marketplaces S Ludwig, D Herhausen, D Grewal, L Bove, S Benoit, K De Ruyter, ... Journal of Marketing 86 (4), 141-161, 2022 | 50 | 2022 |
| Complaint de-escalation strategies on social media D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ... Journal of Marketing 87 (2), 210-231, 2023 | 46 | 2023 |
| The Interplay Between Employee and Firm Customer Orientation: Substitution Effect and the Contingency Role of Performance‐Related Rewards D Herhausen, LM Luca, M Weibel British Journal of Management 29 (3), 534-553, 2018 | 43 | 2018 |
| Profiting from customer relationship management: The overlooked role of generative learning orientation D Herhausen, M Schögel Management Decision 51 (8), 1678-1700, 2013 | 42 | 2013 |
| Understanding proactive customer orientation: Construct development and managerial implications D Herhausen Springer Science & Business Media, 2011 | 33 | 2011 |
| Machine learning in marketing: Recent progress and future research directions D Herhausen, SF Bernritter, EWT Ngai, A Kumar, D Delen Journal of Business Research 170, 114254, 2024 | 27 | 2024 |
| Start with why: The transfer of work meaningfulness from leaders to followers and the role of dyadic tenure P Kipfelsberger, A Raes, D Herhausen, R Kark, H Bruch Journal of Organizational Behavior, 2022 | 23 | 2022 |
Dhruv GrewalProfessor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson CollegeAdresă de e-mail confirmată pe babson.edu