| Responsible artificial intelligence (AI) for value formation and market performance in healthcare: The mediating role of patient’s cognitive engagement P Kumar, YK Dwivedi, A Anand Information Systems Frontiers 25 (6), 2197-2220, 2023 | 132 | 2023 |
| Artificial intelligence (AI)-enabled CRM capability in healthcare: The impact on service innovation P Kumar, SK Sharma, V Dutot International Journal of Information Management 69, 102598, 2023 | 131 | 2023 |
| Flexibility in service operations: review, synthesis and research agenda P Kumar, AP Singh Benchmarking: An International Journal 27 (7), 2108-2129, 2019 | 60 | 2019 |
| Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate P Kumar, SK Singh, V Pereira, E Leonidou International Marketing Review 37 (5), 803-827, 2020 | 37 | 2020 |
| Auxiliary flexibility in healthcare delivery system: An integrative framework and implications P Kumar, S Bera, T Dutta, S Chakraborty Global Journal of Flexible Systems Management 19 (2), 173-186, 2018 | 29 | 2018 |
| Green service production and environmental performance in healthcare emergencies: role of big-data management and green HRM practices P Kumar, S Chakraborty The International Journal of Logistics Management 33 (4), 1524-1548, 2022 | 18 | 2022 |
| Green service production in healthcare and role of value chain flexibility P Kumar International Journal of Productivity and Performance Management 69 (8 …, 2020 | 18 | 2020 |
| An examination of the association between service convenience flexibility in healthcare delivery systems and patient satisfaction. P Kumar, S Bera, S Chakraborty South Asian Journal of Management 24 (4), 2017 | 17 | 2017 |
| Cognitive engagement with AI‐enabled technologies and value creation in healthcare P Kumar, D Vrontis, F Pallonetto Journal of Consumer Behaviour 23 (2), 389-404, 2024 | 16 | 2024 |
| The impact of patient recovery flexibility on service experience in public healthcare P Kumar Journal of Asia Business Studies 14 (2), 159-179, 2020 | 13 | 2020 |
| Motivation and behavior modification with reference to health care services: are we underperforming? P Kumar, B Misra Anusandhanika 4 (2), 51, 2012 | 13 | 2012 |
| Internal flexibility in health-care organizations: a value-laden perspective on sustainability P Kumar International Journal of Organizational Analysis 30 (3), 721-742, 2022 | 10 | 2022 |
| Managing service flexibility in healthcare for improved customer experience: a data-driven approach P Kumar Journal of Strategic Marketing 32 (7), 891-912, 2024 | 9 | 2024 |
| Market‐focused flexibility and innovative performance in public healthcare: evidence from India P Kumar Journal of Public Affairs 22, e2809, 2022 | 4 | 2022 |
| A study on how to achieve flexibility in healthcare process: a simulation-based approach S Bera, P Kumar, S Bhattacharya International Journal of Productivity and Performance Management 72 (8 …, 2023 | 3 | 2023 |
| Artificial intelligence (AI)-augmented knowledge management capability and clinical performance: implications for marketing strategies in health-care sector P Kumar Journal of Knowledge Management 29 (2), 415-441, 2025 | 1 | 2025 |
| Impact of flexibility on patient satisfaction and behavioral intention: a critical reassessment and model development P Kumar, S Chakraborty, S Bera World Academy of Science, Engineering and Technology, 2017 | 1 | 2017 |
| Dynamics of flexibility in service lexicon for improved customer experience and satisfaction: evidence from public healthcare sector in India P Kumar Indian Institute of Management Ranchi, 2019 | | 2019 |
