| Customer brand co-creation on social media: a systematic review QH Le, LP Tan, TH Hoang Marketing Intelligence & Planning, 2022 | 32 | 2022 |
| Effects of EVFTA on Vietnam’s apparel exports: An application of WITS-SMART simulation model VT Thu, LQ Hoa, HT Hằng Journal of Asian Business and Economic Studies 25 (S02), 04-28, 2019 | 15 | 2019 |
| Promoting university brand through student co-creation behaviors: the role of online brand posts TT Vo, QH Le, LNK Duong Journal of Trade Science, 2024 | 8 | 2024 |
| Brand posts and brand co-creation in higher education communities: a social communication process theory QH Le, LP Tan, TH Hoang Journal of Marketing for Higher Education, 2023 | 5 | 2023 |
| Branding in higher education: a bibliometric analysis and research agenda QH Le, R Fuller, TH Hoang, N Nguyen Journal of Marketing for Higher Education, 1-24, 2023 | 3 | 2023 |
| Implementing Eco-Friendly Export Business Strategy Towards Sustaining Supply Chain Coordination and Competitive Advantage: Evidence from Vietnam’s Seafood Processing Firms B Do, U Nguyen, C D’Souza, TH Hoang, QH Le, N Nguyen Environmental Sustainability in Emerging Markets, 95-126, 2022 | 3 | 2022 |
| Factors Affecting Youth Entrepreneurial Intention and Suggestions for Policymaking: The Case of Vinh Long Province TH Hoang, QH Le Recent Developments in Vietnamese Business and Finance, 723-743, 2021 | 2 | 2021 |
| A self-regulatory adapting mechanism to changing work setting: Roles of playful work design and ambidexterity TH Hoang, QH Le Current Research in Behavioral Sciences 6, 100148, 2024 | 1 | 2024 |
| Xuất khẩu nông sản Việt Nam: Ảnh hưởng từ các hiệp định thương mại tự do QH Lê, PT Lực Tạp chí Kinh tế & Phát triển 285, 20-29, 2021 | 1 | 2021 |
| Do social media marketing activities foster customer brand cocreation? Applying the paradigm of Stimulus-Organism-Response QH Le, H Lam Oanh Proceedings of The 4th International Conference on Business by Ho Chi Minh …, 2021 | | 2021 |
| Impact of Customer’s Experience on Evaluating Brand Equity in Banking Sector: Mediating Role of Customer’s Emotions QH Le, PN Pham, TN Thi Journal of Trade Science 9 (4), 80 - 95, 2021 | | 2021 |
| Impact of Bilateral Investment Treaties on Foreign Direct Investment Inflows To Vietnam QH Le Proceedings of Asia Conference on Business and Economic Studies (ACBES) by …, 2018 | | 2018 |
| Nhân tố tác động đến thương mại của Việt Nam và Nhật Bản giai đoạn 2000 – 2015 QH Lê, HL Oanh Hội thảo Khoa học quốc tế “Phát triển kinh tế Việt Nam trong tiến trình Hội …, 2017 | | 2017 |
